100th Anniversary

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AT–A–GLANCE
Follow the Scholastic Bookshelf on Instagram
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Contact

Allyson Barkan
abarkan@scholastic.com
(212) 389-3469

Press Coverage

ASSOCIATED PRESS
Scholastic Chairman, President, and CEO Richard Robinson discusses how the Company has pivoted since the pandemic and is addressing civil unrest


"The people of Scholastic were focused on the same thing in 1920 that we are today – understanding what matters most in a child’s life and providing them with powerful stories and information that support their learning journey. This is what keeps us relevant and has driven us every day for the past 100 years."

— Richard Robinson, Chairman, President and CEO of Scholastic


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Press Release

About the Scholastic Bookshelf 

 

What is the Scholastic Bookshelf?
A free Instagram resource created to help parents and teachers answer kids’ most pressing life questions with the power of story. The Scholastic Bookshelf offers access to a highly curated selection of excerpts from 60+ Scholastic stories that address dozens of topics on the minds of parents and teachers today, enabling them to answer the question, “How do I talk to my child about…?” 

How does it work?
The Scholastic Bookshelf is intuitive and easy for fans and followers to use. First, visit @scholasticbookshelf on Instagram. Then, find a topic to connect with a Scholastic book or classroom magazine excerpt. Next, swipe to explore questions, prompts and thought-starters, and #ReadOn to discover related stories for kids of all ages.

What if I don’t have Instagram?
The Scholastic Bookshelf is best viewed on the Instagram app; however, you can also view it on a web browser here.

When can I use it?
As of August 12, 2020, the Scholastic Bookshelf is live and available for use.

What kinds of topics are on the Scholastic Bookshelf?
The Bookshelf includes a comprehensive and diverse range of topics that are on the minds of parents and teachers today, including evergreen subjects such as anxiety, empathy, bullying, and imagination, as well as timely topics like race, diversity, and even illness. The full list can be found by visiting @scholasticbookshelf.

What kinds of stories can I access on the Scholastic Bookshelf?
You’ll find excerpts from over 60 stories on the Scholastic Bookshelf, as well as suggestions to discover nearly 300 additional fiction and non-fiction stories – all from Scholastic’s extensive collection of books and classroom magazine articles. This includes stories from iconic series like The Baby-Sitters Club and The Magic School Bus, and from beloved authors like Dav Pilkey and Raina Telgemeier.

Why is Scholastic launching the Bookshelf?
For 100 years, Scholastic has provided the resources to help children understand current events and contemporary issues, first as a classroom magazine in 1920 and today as the world’s largest publisher and distributor of children’s books and educational materials. While 61% of parents and teachers often use stories, books, and articles to help have conversations with childreni, they are turning more and more to advice on social media— roughly 3 in 5 millennial parents turn to social media for parenting advice at least 3–6 times a weekii. Scholastic is meeting parents and teachers where and when they are seeking guidance, with another resource to inspire conversation and open dialogues with children.

I’ve searched through the Bookshelf and located a topic. Now what?
The Scholastic Bookshelf serves as a great starting point for beginning conversations and exploring topics in greater depth. To learn more about how you can use the Bookshelf in your own life and start these conversations with your kids, visit the Scholastic EDU blog to read tips from Karen Baicker, Executive Director of the Yale Child Study Center–Scholastic Collaborative for Child & Family Resilience and Publisher for Family and Community Engagement (FACE) at Scholastic.

i Based on poll conducted with Morning Consult fielded from October 11-14, 2019, among a national sample of 931 parents and teachers
ii Meet the (Millennial) Parents Report, Crowdtap 2015


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Scholastic's 100-Year History: A Timeline

 

1920: The Scholastic Story Begins

The Western Pennsylvania Scholastic was published on October 22, 1920 by Maurice R. "Robbie" Robinson, marking the beginning of what would become Scholastic. Within two years, the four-page first edition became a 24-page national biweekly, The Scholastic. The first national cover in 1922 featured a female track & field athlete.

Currently, there are 30+ Scholastic Classroom Magazine titles reaching 25 million+ students nationwide. Over the past 100 years, Scholastic has brought important topics to the forefront like no other children’s publisher, including: feminism & gender issues before and during the height of the Women’s Rights movement in support of equality; climate change as early as 1969 (before the creation of Earth Day); the celebration of Black voices and literature before and during the Civil Rights movement (including featuring a Black student on the cover of the magazine in 1948, a decision that led to the magazine being banned); and even now during the COVID-19 pandemic.
 

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1923: Scholastic Art & Writing Awards Founded 

The Scholastic Art & Writing Awards were founded in 1923 and are now the nation’s longest-running and most prestigious recognition program for creative teens in grades 7–12. Students recognized have their work displayed and are offered scholarships and access to workshops and other resources. Most recently, the Awards ceremony was hosted virtually for the first time due to COVID-19. Awards alumni have gone on to become some of our nation’s most accomplished and prolific creative leaders.

In 1940, The Scholastic Student Vote launched to give students nationwide the opportunity to cast their vote for president. Of note, the outcome of this mock election has mirrored the results of every presidential election since 1940, except three: Thomas E. Dewey vs. Harry S. Truman in 1948; John F. Kennedy vs. Richard M. Nixon in 1960; and Hillary Clinton vs. Donald Trump in 2016. Students will continue to make their voices heard in the 2020 Scholastic Student Vote.

1948: Introducing Scholastic Book Clubs

A partnership with Pocket Books helped Scholastic revolutionize access to books in schools and bring reading to the masses. Today, nearly 5 million students across the country order from Scholastic Book Clubs through 800,000 educators. 

 

1961: Entering the Education Business

Scholastic launched the Education division with World Affair Multi-Texts, a series of paperbacks on world history. Today, Scholastic Education provides teachers, families, and school communities with print and digital learning programs and tools for pre-K to 12th grade. Now, during the COVID-19 pandemic, the division pivoted their take-home book model in order to support districts and states.

1963: Clifford the Big Red Dog®

In 1963, author Norman Bridwell created what has become one of America’s oldest and most treasured children’s book characters: Clifford the Big Red Dog. Currently, 134 million+ Clifford books are published in 19 languages and distributed worldwide, as well as a rebooted animated series on Amazon Prime Video and PBS Kids. Clifford will also hit the big screen in an upcoming live action feature film.

1964-1973: Celebrating Black Voices

Scholastic has been celebrating Black voices, history, and culture for more than 50 years. In 1964, the introduction of Scholastic Scope focused on content for children and teens in urban cities across the country. In 1973, the publication of the Scholastic Black Literature Series, six anthologies in cooperation with Los Angeles city schools, brought outstanding Black literature to grades 7 to 12.

Scholastic continues to promote and support Black voices in increasingly important and relevant ways. Most recently with the introduction of Rising Voices Library, a collection of K–5 books and teaching materials dedicated to celebrating the stories of Black and Latino boys.

1981: Launch of Scholastic Book Fairs

In 1981, Scholastic continued its mission of access with the launch of Scholastic Book Fairs, and currently hosts more than 120,000 book sale events in partnership with schools across the country, giving more than 35 million students and their families access to thousands of affordable books and educational products. Today, Scholastic remains dedicated to providing access to books, most recently launching virtual Book Fairs providing digital Book Club flyers to continue providing during the COVID-19 pandemic. 

In the 1980’s and 1990’s, Scholastic introduced several iconic series that continue to inspire generations of children, helping them navigate their world through story: The Baby-Sitters Club (1986), The Magic School Bus (1986), I SPY (1992), Goosebumps® (1992), Animorphs (1996), Captain Underpants (1997), and Harry Potter (1998). These beloved stories continue to gain popularity in different forms, including television series, feature films, and video games.

2000s: Elevating Kids’ Voices

The award-winning Scholastic Kids Press program, launched in 2000, is a team of Kid Reporters ages 10–14 from across the country and around the world who report "news for kids, by kids." Scholastic Kid Reporters have made headlines by interviewing President Barack Obama, composer Lin-Manuel Miranda, conservationist Jane Goodall, Librarian of Congress Carla Hayden, Dog Man author and illustrator Dav Pilkey, and many more.

NOW: Scholastic Celebrates 100 Years with Launch of the Scholastic Bookshelf

2020 is bringing an unprecedented new set of challenges to our world, during which Scholastic continues to champion the power of story, reimagine resources driven by culture, and meet parents, teachers, and kids right where they are – just as they’ve done for the past 100 years. Most recently, Scholastic mobilized to provide resources in response to COVID-19 through Scholastic Learn at Home and access to free books. And now, another resource becomes available virtually with the Scholastic Bookshelf, created to help parents and teachers initiate conversations with kids about life’s big questions.

Click here to download the Scholastic: 100-Year History of a Pioneering Company fact sheet. For more information, visit scholastic.com/aboutscholastic.