Scholastic Book Fairs

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What is it?

Scholastic Book Fairs helps schools across the country encourage a lifelong love of reading in all children. Through partnerships with schools, parents, and community organizations, Book Fairs give students access to affordable, popular books that will inspire them to read and to keep reading long after they leave the classroom.

Who's it for?


More Information

Teryl McLane
(800) 874-4809 x8282

Allyson Barkan
(212) 389-3469

“There is nothing our students look forward to more than our Scholastic Book Fairs. It's true, the 2020 return to school is very challenging, but the Book Fair provides a sense of normalcy that we all need, especially our students! It's also a time to bring a lot of fun and excitement to the simple things in life, like reading a great new book! Scholastic Book Fairs are a tremendous part of our school's culture.”

— Rhonda Jenkins, LMC Director at Kendall Elementary, Naperville, IL

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Press Releases

New for 2020–2021

Whether schools are learning in-person, remotely, or using a hybrid format this year, Scholastic is proud to offer them safe and easy solutions for their Scholastic Book Fair fun:

  • Revamped in-person fairs meet strict safety guidelines from the warehouse to the school, and with new solutions for space, time, and crowd-size limitations. Quick, easy, and flexible setups include safety kits, social distancing floor stickers, and signs that will make the familiar Scholastic Book Fair experience a safe and enjoyable school event.
  • Drive-through fairs, available in select markets, are a safe and easy way to bring books directly to families and communities, whether the school building is open or closed. This Scholastic Book Fair features a branded truck that will deliver a case of our top-selling titles, an array of book packs, and a visit from a favorite costumed character to help pass out the books. Schools will be provided with outdoor displays and signage to set up drive-through lanes in their parking lot, so families can simply drive up, grab their books, and pay cashless with eWallet or a credit card, all from the comfort of their own vehicles.
  • Virtual fairs offer flexibility for both schools and families. Featuring fun characters, favorite series, and interactive author and video content, families and book lovers of all ages can “walk” through the Virtual Fair on any browser or device and shop more than 200 top-selling books. Users can also click through to the Scholastic Store Online to shop from Scholastic’s full portfolio of more than 6,000 books. Books ship directly to their homes, and schools earn 25% in Scholastic Dollars on all purchases.


Through Scholastic Book Fairs’ All for Books® program, local businesses, community members, and parents can make donations to schools in their neighborhood to help buy books for school libraries and to purchase books for students who otherwise would not be able to afford them. Through the Scholastic Possible Fund, Scholastic Book Fairs matches the contributions with a donation of up to one million dollars in books to the Kids In Need Foundation and other organizations that help children in underserved communities.

Research and Success

Scholastic firmly stands behind the cause of increasing access to books today as much as we have since we were founded nearly 95 years ago with the mission to encourage the intellectual and personal growth of all children, beginning with literacy. Scholastic Book Fairs depends on collaborations with schools across the country to be able to pursue its mission of ensuring that children in every community have access to books and learn to love to read.

  • According to the Kids & Family Reading Report, 5th edition from Scholastic, 90% of kids ages 6 to 17 say they are more likely to finish a book they have picked out themselves. In addition, having books in the home is a more significant indicator than family income in determining whether a child will be a frequent reader.
  • According to the journal Research in Social Stratification and Mobility home library size has a very substantial effect on educational attainment.

In the News

Scholastic Book Fairs Revamps with New Options in Pandemic Era
Publishers Weekly
November 18, 2020

Kids Can Participate in Scholastic's Virtual or Drive-Through Book Fairs, Which Are Going On Now!
December 1, 2020

Scholastic Book Fairs Returns with Safety Protocols. Schools Closed? There are Drive-Through and Virtual Options
School Library Journal
October 29, 2020

Neal Elementary students go home with a new book thanks to 'If you give a child a book...' campaign
25 News KXXV
January 22, 2021

Remembering and Pining for the Scholastic Book Fair
Book Riot
October 7, 2019

Remembering The Wonder Of Scholastic Book Fairs
Wisconsin Public Radio
November 28, 2018

The Fleeting Magic of Scholastic Book Fairs
The Atlantic
November 6, 2018

The nostalgic joys of the Scholastic Book Fair, explained
October 4, 2017

Traveling school librarian spreads enthusiasm for reading
CBS This Morning
April 6, 2017


(Credit: Doug Scaletta)

(Credit: Doug Scaletta)

(Credit: Ben Munson)

(Credit: Doug Scaletta)

(Credit: Doug Scaletta)

(Credit: Ben Munson)

(Credit: Ben Munson)

Girls at Book Fair