“The Clifford BE BIG campaign is an exciting and timely extension of what has established Clifford as an icon for families and an embodiment of the Big Ideas for character education.”
Deborah Forte, President of Scholastic Media, Executive Vice President, Scholastic Inc.
Press Releases
New Research Finds Kids & Teens More Exposed to Character Education Volunteer More
February 1, 2012
View the survey results here
Scholastic Media and Mills Entertainment Debut an All-New Clifford the Big Red Dog® LIVE Musical Production
January 6, 2012
Scholastic Media Kicks Off Third Year of Clifford The Big Red Dog BE BIG Campaign
February 1, 2011
Scholastic Media Debuts "Touch & Tilt" Line of Interactive Storybook Apps for iPad
January 3, 2011
Scholastic Media and HandsOn Network Announce Winners of Second Annual Clifford the Big Red Dog Be Big in Your Community Contest
October 19, 2010
Scholastic Media Bolsters Year Two of Clifford the Big Red Dog® BE BIG™ Campaign
January 19, 2010
American Family Insurance Sponsors Clifford the Big Red Dog® BE BIG™ Campaign
January 5, 2010
PBS Kids, Scholastic Media Celebrate Martin Luther King, Jr. National Day of Service with "BE BIG" with Clifford
November 24, 2009
Scholastic Media Announces Winners of National Clifford The Big Red Dog BE BIG in Your Community Contest
October 5, 2009
Scholastic Media Announces National Clifford The Big Red Dog "BE BIG In Your Community" Contest
April 20, 2009
Scholastic Media Launches National Clifford The Big Red Dog® Campaign Based on Clifford’s Big Ideas
February 2, 2009
Clifford The Big Red Dog® Grows Globally With Licensing Programs into 2008 and Beyond
May 27, 2008
Highlights
- With more than 126 million books in print, Clifford is a literary classic that is embraced by parents, teachers, and kids
- Now in its eleventh season on PBS KIDS, the Clifford television show has been sold to more than 67 countries worldwide. Clifford makes over 200 costume character appearances annually at local community, charity, and library events and at bookstores nationwide
- Clifford has won numerous awards and enjoys 96% brand awareness among parents
- The brand continues to perform well internationally with televison episodes sold to more than 110 countries worldwide
- The Scholastic Interactive Group has produced several Clifford titles for Leapster, along with two apps ('Go, Clifford, Go!' and 'Clifford BE BIG with Words') for iOS.
- Scholastic Audio publishes a line of read-along books
- Current partners for Clifford include Douglas, The Canadian Group, Patch Products, Zoobies, The Foland Group, Brand X-Pand, Derma Science, Buy Seasons and Trevco.
- A new live show, CLIFFORD THE BIG RED DOG LIVE! A BIG FAMILY MUSICAL, debuted in January
The BE BIG Campaign:
- Results of a new research study, 'It Starts With Character: Inspiring Kids & Teens to Volunteer', commissioned by Scholastic Media – a division of Scholastic Inc., the global children’s publishing, education and media company – and HandsOn Network – the volunteer enterprise of Points of Light – found that kids and teens who are more exposed to character-building skills, such as sharing, being kind and helping others, are more likely to volunteer in their communities, and with greater frequency. The study also found that media (TV, film, books, magazines, games, apps and Internet) can play an important role in communicating the value of character education.
- BE BIG is a national campaign that invites everyone, big and small, to take action and raise awareness for how Clifford's Big Ideas (Share, Play Fair, Have Respect, Be Responsible, Work Together, Be Truthful, Be Kind, Believe in Yourself, Be A Good Friend and Help Others) can make the world a better place. The mission of BE BIG is to recognize and reward others for their BE BIG actions, to catalyze change in local communities and to provide resources for everyone to share Big Ideas!
- The fourth annual CLIFFORD BE BIG IN YOUR COMMUNITY CONTEST launched February 1, 2012. The winning BIG ideas will be awarded $10,000 in community grants.
- Scholastic has established the BE BIG Fund at HandsOnNetwork. The mission of the BE BIG Fund is to raise awareness about the Be Big Ideas and how their application can help to make the world a better place, to engage the public in taking action on Be Big ideas in their personal, school/business and community lives, to recognize Be Big actions in various forms (personal, community) and to provide resources for parents, teachers and others to use in the character education of our children and our communities.
- Winners of the third annual CLIFFORD BE BIG IN YOUR COMMUNITY CONTEST were announced in October.
- The Be Big Campaign won the 2011 W3 Silver Award Winner in the Integrated Campaign for Children Category
- Clifford's BE BIG With Words App for iPhone™ and iPod touch® has ranked among the top paid educational apps on iTunes®
Downloads
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