“The Clifford BE BIG campaign is an exciting and timely extension of what has established Clifford as an icon for families and an embodiment of the Big Ideas for character education.”
Deborah Forte, President of Scholastic Media, Executive Vice President, Scholastic Inc.
Press Releases
Scholastic Media Announces National Clifford The Big Red Dog "BE BIG In Your Community Contest
April 20, 2009
Scholastic Media Launches National Clifford The Big Red Dog® Campaign Based on Clifford’s Big Ideas
February 2, 2009
Clifford The Big Red Dog® Grows Globally With Licensing Programs into 2008 and Beyond
May 27, 2008
Highlights
Clifford The Big Red Dog:
- Scholastic Media named a top 100 Global Licensor by License Global magazine
- With more than 125 million books in print, Clifford is a literary classic that is embraced by parents, teachers, and kids
- Cartwheel Books will release Clifford The Champion, a new hardcover by Norman Bridwell, in September 2009
- Now in its ninth season on PBS KIDS, Clifford scores high ratings with moms and is among the most popular PBS Kids series for kids 2-5
- Clifford makes over 200 costume character appearances annually at local community, charity, and library events and at bookstores nationwide
- Clifford has won numerous awards and enjoyes 96% brand awareness among parents
- The brand continues to perform well internationally with televison episodes sold to more than 110 countries worldwide
- Current licensees for Clifford include blue chip partners such as Lionsgate, Mattel, Fisher-Price, General Mills and Hansen's
- The Scholastic Interactive Group has produced several Clifford titles for Leapster, and Scholastic Audio publishes a line of read-along books
The BE BIG Campaign:
- BE BIG is a new national campaign that invites everyone, big and small, to take action and raise awareness for how Clifford's Big Ideas (Share, Play Fair, Have Respect, Be Responsible, Work Together, Be Truthful, Be Kind, Believe in Yourself, Be A Good Friend and Help Others) can make the world a better place. The mission of BE BIG is to recognize and reward others for their BE BIG actions, to catalyze change in local communities and to provide resources for everyone to share Big Ideas!
- The Big Ideas, borne out of the curriculum developed for the award winning animated television series on PBS KIDS, represent the social and emotional challenges that children face and must master in the course of development.
- Scholastic has established the BE BIG Fund at HandsOnNetwork. The mission of the BE BIG Fund is to raise awareness about the Be Big Ideas and how their application can help to make the world a better place, to engage the public in taking action on Be Big ideas in their personal, school/business and community lives, to recognize Be Big actions in various forms (personal, community) and to provide resources for parents, teachers and others to use in the character education of our children and our communities.
Downloads
Clifford the Champion book cover
1198 x 12006 pixel JPG, 1.5 MB
Clifford The Big Red Dog Logo
1036 x 1206 pixel JPG, 3.57 MB
BE BIG Logo
1453 x 1150 pixel JPG, 1.17 MB
BE BIG in your community
900 x 500 pixel JPG, 56 KB