Kids & Family Reading Report


Kids & Family Reading Report 5th Edition


What is it?

The Kids & Family Reading Report is a national survey sharing the views of both kids and parents on reading books for fun and the influences that impact kids’ reading frequency and attitudes toward reading. It is a bi-annual report with 2017 unveiling the sixth edition, marking ten years since the first was released.

Methodology, In Brief

In fall 2016, Scholastic, in conjunction with YouGov, conducted its biannual survey to explore family attitudes and behaviors around reading books for fun. The key findings of this research, based on a nationally representative sample of 2,718 parents and children, including 632 parents of children ages 0–5; 1,043 parents of children ages 6–17; plus one child age 6–17 from the same household. The survey sample was sourced and recruited by GfK using their nationally representative KnowledgePanel®.

Full Report

Download the Kids & Family Reading Report, 6th edition (PDF)

On The Web

Click here for Key Findings from the 6th edition.

More Information

Alex Wladich
(212) 965-7353

In the News

A “sneak peek” of the upcoming Scholastic Kids & Family Reading Report™ reveals children who read for fun, 5-7 days a week, have more books in the home.

“You’re never alone if you have a good book. A good story, fiction or nonfiction, can open up the imagination for problem solving and critical thinking, or just for working through the tough spots in life. A truly good story sucks you in, and opens up a whole new world.”

— Mother, 7-year-old boy, TX

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Press Releases


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What Kids & Parents Want in Children's Books

Reading Books for Fun

Reading Aloud

Summer Reading

Favorite Children's Books

Focus On: Hispanic and African-American Families

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Past Reports