What Is It?

Klutz is a premium brand of book-based activity kits, committed to inspiring creativity in every kid. 

Visit the Site 
facebook logo twitter logo instagran logo youtube logo
rss logo linkedin logo rss logo

Founded in 1977, Klutz® creates book-based activity kits that stimulate creativity and critical thinking in kids of all ages. By combining crystal-clear instructions, premium materials, and a healthy dose of fun, each kit builds creative confidence while encouraging hands-on learning. Klutz is a division of Scholastic, the world’s largest publisher and distributor of children’s books. For more information, visit www.klutz.com.



  • Crystal Mini Worlds named a Top Toy for Creative Kids at Toy Fair 2018 by FamilyFun Magazine
  • Netta Rabin, VP of Product Development, was featured on Good Day New York highlighting crafts to do with your kids this summer featuring LEGO Make Your Own Movie, Sew Mini Treats, Make Your Own Mini Erasers, and Klutz Jr. My Egg Carton Animals
  • Adrienne Appell, toy trend specialist for The Toy Association, featured Klutz’s 101 Outrageously Fun Things to Do in a segment about fun summer toys!
  • Publishers Weekly article in July 31st, 2017 issue about how crafting publishers are getting creative online mentions Klutz for use of YouTube in the publishing space.
  • Parents Magazine features Mini Pom-Pom Pets as a "Best Toy of the Year" on Parents.com and on TODAY (November 2014)
  • Washi Tape Stickers is named a 2014 FamilyFun Magazine Toy Fair Favorite and a 2014 FamilyFun T.O.Y Award winner(February 2014)
  • Publishers Weekly features The World According to Klutz (July 23, 2013)
  • Martha Stewart Living recommends their favorite toys to include in camp packages and includes Klutz’s The Cootie Catcher Book,Nail ArtFriendship BraceletsThumb Wars: The Ultimate Guide and The Klutz Yo-Yo Book in a segment on NBC's The Today Show  (June 12, 2013)
  • Klutz’s Coin Blaster Arcade featured as a ‘Great Birthday Present Under $20’ on NBC's The Today Show by FamilyFun Deputy Editor Mary Giles (February 25, 2013)
  • Klutz’s The Slightly Odd United States of America was featured by store owner and actress Kelli Martin (Life Goes On, ER) on NBC's The Today Show (February 18, 2013)
  • Parenting Magazine Editor Christina Vercelletto included Klutz’s Short Stuffs as one of her top travel toys in a segment on NBC's The Today Show on traveling with kids (April 5, 2011)
  • Publishers Weekly covers the 30th Anniversary of Klutz (September 14, 2007)
  • AWARDS to-date for Klutz products include: National Parenting Award, Parents' Choice Award, Disney FamilyFun #1 Toy of the Year Award, Disney FamilyFun Top Toys of the Year Award, Oppenheim Toy Portfolio Award, Dr. Toy Award, Scientific American Young Readers Award
Press Releases