What Is It?

Klutz is a premium brand of book-based activity kits, committed to inspiring creativity in every kid. 

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Founded in 1977, Klutz has been engaging kids for decades with more than 110 million activity products in print, including such popular and award-winning kits as Cat’s Cradle®, Face Painting, Juggling for the Complete Klutz, and The Klutz Book of Paper Airplanes. Klutz’s unique combination of crystal-clear instructions, custom tools and materials, and hearty helpings of humor has kick-started creativity everywhere. Klutz is an imprint of Scholastic, the world’s largest publisher and distributor of children’s books. For more information, visit www.klutz.com.

  • Parents Magazine features Mini Pom-Pom Pets as a "Best Toy of the Year" on Parents.com and on TODAY (November 2014)
  • Washi Tape Stickers is named a 2014 FamilyFun Magazine Toy Fair Favorite and a 2014 FamilyFun T.O.Y Award winner(February 2014)
  • Publishers Weekly features The World According to Klutz (July 23, 2013)
  • Martha Stewart Living recommends their favorite toys to include in camp packages and includes Klutz’s The Cootie Catcher Book,Nail ArtFriendship BraceletsThumb Wars: The Ultimate Guide and The Klutz Yo-Yo Book in a segment on NBC's The Today Show  (June 12, 2013)
  • Klutz’s Coin Blaster Arcade featured as a ‘Great Birthday Present Under $20’ on NBC's The Today Show by FamilyFun Deputy Editor Mary Giles (February 25, 2013)
  • Klutz’s The Slightly Odd United States of America was featured by store owner and actress Kelli Martin (Life Goes On, ER) on NBC's The Today Show (February 18, 2013)
  • Parenting Magazine Editor Christina Vercelletto included Klutz’s Short Stuffs as one of her top travel toys in a segment on NBC's The Today Show on traveling with kids (April 5, 2011)
  • Publishers Weekly covers the 30th Anniversary of Klutz (September 14, 2007)
  • AWARDS to-date for Klutz products include: National Parenting Award, Parents' Choice Award, Disney FamilyFun #1 Toy of the Year Award, Disney FamilyFun Top Toys of the Year Award, Oppenheim Toy Portfolio Award, Dr. Toy Award, Scientific American Young Readers Award
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