While Americans everywhere were tightening their belts this holiday season, the numbers show families turned to Scholastic Book Clubs to give the gift of reading.

 

The company broke three records in early December:

 

• The Scholastic National Service Organization (the company’s shipping and distribution arm) shipped 537,800 Scholastic Book Clubs orders the week of Dec. 8, smashing its previous “Peak Week” record from 2004.

 

• On Dec. 8, the company set a one-day record for the number of Book Clubs orders keyed into the system: 154,567 in one day!

 

• Scholastic last year also broke its record for the most consecutive days it shipped more than 1 million units out of one facility.