Scholastic Media and Amtrak Join the Hunt for The 39 Clues in National Promotion

Scholastic Media and Amtrak Join the Hunt for The 39 Clues in National Promotion


Amtrak to hightlight bestselling multi-media book series this summer in stations, on trains and online


NEW YORK – June 1, 2009 – Scholastic Media ( announced today a nationwide summer promotion with Amtrak® ( for The 39 Clues™ – the bestselling multi-media book series. The promotion, which encourages travelers to "Get On Board For The Ride Of Your Life" will run July 1 – August 31, 2009 and will spotlight the property during the busy family travel season.

In stations nationwide, two million branded ticket jackets will be distributed, and on trains, passengers will be greeted by branded dining car placemats and seatback signage. In over ninety (90) locations – counter cards will promote The 39 Clues “Ride The Rails” sweepstakes whereby consumers can enter for a chance to win a trip for four (4) people anywhere in the United States Amtrak travels (ARV: $2000). Sweepstakes open to legal residents of the 50 United States. NO PURCHASE NECESSARY. Void where prohibited or restricted by law. In Philadelphia and other Northeast stations – branded banners will be displayed for the course of the campaign. The promotion will also be featured on and on Official rules available after July 1, 2009 at

"This promotion captures the spirit of adventure and travel so central to The 39 Clues and offers yet another consumer touch point for the brand." said Leslye Schaefer, SVP of Consumer Products and Marketing for Scholastic Media, a division of Scholastic, the global children's publishing, education and media company. "Scholastic Media is delighted to join with Amtrak this summer in providing an opportunity to transport children and families into the thrilling world of The 39 Clues."

Previously announced consumer products partners for The 39 Clues include University Games for games and puzzles, Trends International for journals and stationery and calendars from Mead.

The 39 Clues is a groundbreaking multi-media adventure series for children ages 8-12 that spans 10 adrenaline-charged books, collectible game cards, and an online game that allows readers from all 50 states and countries around the world to compete for prizes. Since the series launch in 2008, books have appeared on the New York Times, USA Today, Wall Street Journal and Publishers Weekly bestsellers lists. Scholastic Audio is publishing the audiobook in conjunction with each book release.

Movie rights for The 39 Clues have been picked up by DreamWorks Studios. Deborah Forte, President of Scholastic Media, will produce. Steven Spielberg is eyeing to direct. Jeff Nathanson (Catch Me If You Can, Indiana Jones and the Kingdom of the Crystal Skull) is writing the screenplay.

The series centers around the Cahills—the most powerful family the world has ever known. But the source of the family’s power has been lost. Grace Cahill, the last matriarch of the Cahills, changed her will minutes before she died, leaving her descendants an impossible decision: receive a million dollars or a clue. The first Cahill to assemble all 39 clues hidden around the world will discover what makes the family so powerful—a reward beyond measure. It’s Cahill versus Cahill in a race to the finish, with readers hot on the heels of the main characters, fourteen-year-old Amy Cahill and her eleven-year-old brother, Dan. For more information on The 39 Clues, visit or visit the Scholastic Media Roomat

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site,

About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide.

About Amtrak
Amtrak has posted six consecutive years of growth in ridership and revenue, carrying more than 28.7 million passengers in the last fiscal year. Amtrak provides intercity passenger rail service to more than 500 destinations in 46 states on a 21,000-mile route system. For schedules, fares and information, passengers may call 800-USA-RAIL or visit


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