“Scholastic Parent & Child” Posts Largest Issue in the Magazine’s History


August/September Issue Boasts 93.15 Pages, +8.4% vs. Last Year


New York, NY — July 30, 2009 — The Scholastic Parent & Child® August/September issue will be the largest revenue issue in the magazine's 16 year history with 93.15 pages, an 8.4% increase over last year. Ad pages to date for 2009 are 376 pages, up 4% over the same period in 2008 (Source: PIB). Scholastic Parent & Child® is also ranked #1 in Affinity LLC's VISTA Print Effectiveness Rating Service, with readers 60% more likely to make a purchase in response to an ad they see in Scholastic Parent & Child than any other parenting publication (Source: VISTA).

Scholastic Parent & Child’s success goes against the current ad recession affecting magazines today, making it one of the few magazines to show increases in 2008 and 2009. The magazine's continued gains are largely due to its innovative approach to its advertisers; Scholastic Parent & Child was the first publication to accept cover ads, which are sold out through 2009, and the magazine works with advertisers to integrate print, digital, custom publishing (including storybooks, calendars, and bookmarks), events, and mobile platforms. Scholastic Parent & Child also expanded its editorial coverage to include fashion and beauty articles starting with the June/July issue, and recent successful custom marketing programs such as Merck & Co, Gerber, and Pampers.

"Scholastic Parent & Child continues to be a leader in the parenting category and the magazine industry and is growing from a place of strength," said Risa Crandall, VP and Publisher. "Our advertisers appreciate our integrated and creative approach, and we continue to hear from readers how much they love that Scholastic Parent & Child provides helpful, fun, creative content for the whole family."

Last fall, Scholastic Parent & Child appointed Nick Friedman Editor-in-Chief, and his fresh editorial voice has contemporized the magazine and made it more accessible to the everyday parent of kids birth through tweens. In March, the magazine hosted its first-ever Mommy Blogger Awards, which asked readers to vote at www.scholastic.com/parents for their favorite mommy bloggers, with five winners profiled in the June/July issue. The contest drew over 1000 nominations and more than 10,000 unique votes.

About Scholastic Parent & Child® Scholastic Parent & Child is one of today's leading parenting magazines, reaching 7.9 million parents. Parent & Child was created for families with children ages birth -12, and one hundred percent of the editorial content is dedicated to informing parents on topics that serve the entire family, including child development, well being, health, activities, travel, fashion, and food.

About Scholastic Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com.


Jennifer Boggs

Amanda Hebert