NEW YORK, N.Y. — Aug. 27, 2009 — Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, today announced the launch of a new Web site Give Back to School with Scholastic to help kids learn about the importance of giving back and service, and to help them provide more than 3 million books to kids in need. The site (www.scholastic.com/giveback) provides teachers and parent with tips and resources for use in the classroom and at home and information on how to create a culture of giving and service with today’s kids.

"At a time when so many families, schools and communities are struggling financially, it's even more important than ever for children to learn about helping others," said Francie Alexander, Chief Academic Officer at Scholastic. "Scholastic created ClassroomsCare, One for Books and Clifford BE BIG! to help families and kids give back through their love of reading and books around the world. We hope this site will help create a culture of giving and service for all children."

Scholastic is also inviting families, children and teachers to share examples of how they are giving back in their communities.

The Scholastic programs below offer several ways for families, kids and schools to help those in need and spread their love of reading around the world:
Scholastic Book Clubs

• ClassroomsCare is a philanthropy-based literacy campaign designed to teach children about the joys and importance of reading and giving. Classes all across the country are each challenged to read 100 books and, in turn, Scholastic Book Clubs will deliver 1 million new books to children in need nationwide. This year, football greats Eli and Peyton Manning are Scholastic's ClassroomsCare Ambassadors of Reading.
• Parents are giving back to their child's classroom with every Scholastic Book Clubs order as teachers accrue bonus points that provide classroom supplies, resources and, of course, books.

Scholastic Book Fairs

• The One for Books outreach program provides a quick and easy way for parents and businesses to make donations, a dollar at a time or some loose change, to schools in their neighborhood. Last year, schools used the extra money to purchase about 1 million more books for their libraries or for children who can’t afford them. In addition, Scholastic matches those contributions by donating up to another 1 million books to three non-profit organizations devoted to child literacy.
• Parents can support their child's teacher by participating in Scholastic Book Fairs' "Classroom Wish List" program, fulfilling their teacher’s list of books he or she wants.

Scholastic Media

• The Clifford the Big Red Dog BE BIG campaign is a new national program that invites everyone, big and small, to raise awareness for how Clifford’s BIG Ideas (Share, Help Others, Be Kind, Be Responsible, Play Fair, Be a Good Friend, Believe inYourself, Have Respect, Work Together and Be Truthful) can make the world a better place. Scholastic and Clifford have established the BE BIG Fund at HandsOn Network to support community engagement opportunities that will recognize and reward others for their BE BIG actions, catalyze change in local communities and provide resources to share BIG ideas.
• $50,000 in community grants will be awarded this Fall as part of the BE BIG In Your Community Contest to implement BIG ideas nationwide.

Make a difference this Fall, and give back to school with Scholastic.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and children's media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com.

CONTACT:

Cathy Lasiewicz
Scholastic
212-343-6570
clasiewicz@scholastic.com

Tyler Reed
Scholastic
212-343-6427
treed@scholastic.com