NEW YORK — July 7, 2010 — Scholastic Media and Post Foods, LLC announced today the four Grand Prize-winning families of The 39 Clues™ “Race to Win” Sweepstakes based on The New York Times bestselling multi-media adventure series. The Hinegardner Family of Lima, OH, the Woodson Family of Toledo, OH, the Montoya Family of Tempe, AZ, and the Hoelscher Family of Meridian, ID, will make the trip to New York City for a four-day/three-night stay (including airfare and hotel from Funjet Vacations), and compete in a The 39 Clues Scavenger Hunt (designed by Watson Adventures) for a secret bonus prize presented by series authors Peter Lerangis, Jude Watson, and Gordon Korman at The Scholastic Store on July 16th. Earlier this year, Post featured the Sweepstakes on more than 4 million packages of Honeycomb, Alpha-Bits, Golden Crisp and Waffle Crisp cereals. Post worked with its promotion and creative agency, Eastwest Marketing Group, to conceive and execute the program.

Two hundred First Prize The 39 Clues Prize Packs (including a backpack and a signed set of The 39 Clues book series) will be awarded to additional winners across the country. Consumers entered the promotion by decoding evidence on the back of specially marked cereal boxes, and entering a code at Post39CluesRacetoWin.com. Post supported the promotion with exclusive The 39 Clues games, a free screensaver, and online chances to enter the sweepstakes.

"Our collaboration with Post took all the adrenaline and intrigue found in The 39 Clues series and brought it to life in an extremely engaging way," says Leslye Schaefer, Senior Vice President of Marketing & Consumer Products for Scholastic Media, a division of Scholastic Inc., the global children's publishing, education, and media company.

"The 39 Clues book series is the perfect fit for our kids' cereals, because reading great books brings fun and nourishment to young minds in the same way our cereals bring fun and nourishment to the breakfast table," adds Kelly Annis, Director of Consumer Promotions for Post. "We were thrilled with the response to the Sweepstakes, and look forward to hosting the winning families in New York City."

The 39 Clues is a groundbreaking, multi-media adventure series for children ages 8-12. It spans ten adrenaline-charged books/audio books, hundreds of collectible game cards, and a website that allows readers to play a role in the story and compete for prizes. More than 7 million copies of books 1 through 9 are in print; all have appeared on The New York Times, USA Today, Publishers Weekly, and The Wall Street Journal bestseller lists. The series has been licensed for publication in 22 languages. The 39 Clues online game has logged one-million registered users to date – drawing readers and gamers from all 50 states and 191 countries worldwide. Movie rights for The 39 Clues have been acquired by DreamWorks Studios, with Steven Spielberg eyeing to direct and Deborah Forte of Scholastic Media producing. Scholastic Media recently launched The 39 Clues Madrigal Maze App for the iPhone™ and the iPod touch®; it has been ranked among the App Store's top "Paid Kids Games" since its release.

To download more information about The 39 Clues including digital images, visit http://mediaroom.scholastic.com/The39Clues. For more information about Scholastic, please visit our media room at: http://mediaroom.scholastic.com.

Post Foods, LLC, a subsidiary of Ralcorp Holdings, is the manufacturer of iconic ready-to-eat cereal brands including Honey Bunches of Oats, Pebbles, Grape-Nuts, Shredded Wheat, Honeycomb, Great Grains, Trail Mix Crunch, and other great-tasting cereals. For more information, please visit www.postcereals.com. ### MEDIA NOTES: Below is a schedule for the four families’ visit to New York City and Scholastic:

FRIDAY, JULY 16

PHOTO OPPs
3:00 PM -- The 39 Clues Author Signing: Peter Lerangis, Jude Watson and Gordon Korman The Scholastic Store, 557 Broadway, New York, NY

4:00PM -- “Race To Win” Sweepstakes Bonus Prize Presentation: The Scholastic Store / Loft Area, 557 Broadway, New York, NY

INTERVIEWS
The 39 Clues authors, winning families, and Scholastic/Post executives are available for interviews about the contest and the series.

CONTACTS:

Jennifer Marcus
Goodman Media International
jmarcus@goodmanmedia.com
212-576-2700 x 239

John Michael Kennedy
Goodman Media International
jmkennedy@goodmanmedia.com
212-576-2700 x 243