Jamie Engel Named Vice President and Publisher, "Scholastic Parent & Child" Magazine

New York, NY — April 19, 2012 — Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, announced today that Jamie Engel has been named Vice President and Publisher, Scholastic Parent & Child® magazine. Jamie will lead the business and creative direction of the Parent & Child publishing program and manage the strategic development of the Parent & Child brand, including digital and mobile applications, databases, e-newsletters and strategic partnerships. Jamie will report to Hugh Roome, President, Consumer and Professional Publishing.

Jamie joins Scholastic from Bonnier Corp., where he was Group Associate Publisher for The Parenting Group. At Bonnier, he managed multiple media properties, including Parenting magazine, which was named to Ad Age’s 2010 A-list for magazine advertising performance. Jamie also handled advertising sales for Parenting.com, its newly launched iPad app, as well as the partnership with AOL.

Jamie previously held positions at Conde Nast Publishing with both The New Yorker and Details magazines. During his nine year tenure, he developed creative sales strategies and successfully increased advertising pages with several large accounts. While serving as Associate Publisher at Details, the magazine was awarded the Conde Nast “Silver Award” for excellence in sales performance. In 2002, Engel was recognized as The New Yorker’s Salesperson of the Year.

"Jaime Engel brings vast industry experience and a proven track record to Scholastic Parent & Child magazine. He is the right person to continue the growth trajectory of Scholastic Parent & Child in both print and digital formats," said Hugh Roome, President, Consumer and Professional Publishing.

About Scholastic Parent & Child
Scholastic Parent & Child is one of today’s leading parenting magazines, reaching more than 7.5 million parents. Parent & Child was created for families with children ages birth to 12, and one hundred percent of the editorial content is dedicated to informing parents on topics that serve the entire family, including child development, well being, health, activities, travel, fashion, and food. To visit the magazine’s online site, log on to www.scholastic.com/parents. To learn more about Scholastic, visit our online media room mediaroom.scholastic.com.


Kristen Joerger