Scholastic Business Units and Divisions
Scholastic categorizes its businesses in five reportable segments: Children's Book Publishing and Distribution; Educational Technology and Services; Classroom and Supplemental Materials Publishing; Media, Licensing and Advertising; and International.
Children's Book Publishing and Distribution (51.7% of fiscal 2012 revenues) includes the publication and distribution of children's books in the United States through school-based book clubs and book fairs and the trade channel. Scholastic is the world's largest publisher and distributor of children's books and is a leading operator of school-based clubs and school-based book fairs in the United States. The company sells approximately one out of every two children's books sold in the U.S. and distributes 350 million books per year worldwide.
Educational Technology and Services (11.9% of fiscal 2012 revenues) includes the production and distribution to schools of educational technology products and services for grades pre-K-12 in the United States, as well as leadership consulting, professional development and school improvement services to school districts. The company is a leading provider of educational technology products for schools.
Classroom and Supplemental Materials Publishing (9.7% of fiscal 2012 revenues) includes the production and distribution of books, print-based programs and other supplemental materials to schools and libraries, professional development and materials to support teachers, and partnerships and community-based programs that support literacy achievement inside and outside of the classroom.
Media, Licensing and Advertising (4.0% of fiscal 2012 revenues) includes the production and distribution of media, consumer promotions and merchandising and advertising revenue. Scholastic produces and distributes children’s media and electronic products and programs — children's television programming, videos, DVDs, software, feature films, interactive and audio products, promotional activities and non-book merchandise.
International (22.7% of fiscal 2012 revenues) includes the publication and distribution of products and services outside the United States by the company's international operations, and its exports and foreign rights businesses. Scholastic has operations in Canada, the U.K., Australia, New Zealand, parts of Asia, and Puerto Rico.