Netta Rabin Named Vice President, Product Development for Klutz


Tracy van Straaten
VP, Publicity, Scholastic Trade Book Publishing
(212) 389-3782


New York, NY — July 8, 2014 ­­— Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, today announced the appointment of Netta Rabin as Vice President of Product Development for Klutz, the popular “books-plus” brand from Scholastic. Based in New York and reporting to Stacy Lellos, Senior Vice President and General Manager for Klutz, Rabin will lead the product development team and continue the great Klutz tradition of creating premium products that spark imagination and build creative confidence. Rabin joins Scholastic from Workman Publishing where she was Associate Art Director and Editor for children’s books, as well as non-fiction books and calendars for both the adult and children’s lists. 

“Netta’s multi-faceted experience conceiving, designing and editing books and intricate kits make her the ideal leader for the Product Development team,” said Stacy Lellos. “Her creativity, curiosity, vision and innovative spirit will guide the team she will be hiring in New York City.”

“When I was a young reader, Klutz taught me that I could learn new skills just by opening a book. I am enormously thankful for the opportunity to make products that inspire kids to get their hands dirty, learn by doing, and create work they are proud of,” said Netta Rabin.

Netta Rabin began her publishing career at the Penguin Group, as a designer for the Grosset & Dunlap imprint. From there she moved to Handprint Books/SmartInk Books, two independent children’s publishing houses, where she was managing editor and art director before joining Workman.  

Founded in 1977, Klutz has been engaging kids for more than 35 years with more than 100 million activity products in print, including such popular products as Cat’s Cradle®, Face Painting, Friendship Bracelets, Juggling for the Complete Klutz, and The Klutz Book of Paper Airplanes. Today, more than 175 Klutz® products are sold in book, toy and gift stores worldwide, and the company has helped kids launch more than 40 million paper airplanes, knot 48 million friendship bracelets, and drop more than 8 million juggling cubes. Klutz is an imprint of Scholastic.

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Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at