Scholastic Acquires Book By YouTube Star Jenn McAllister (JennXPenn)


Jennifer Abbots

Tracy van Straaten

Really Professional Internet Person to Be Published in September 2015


NEW YORK, NY—March 27, 2015—Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, has acquired world rights to 18-year-old YouTube personality Jenn McAllister’s (JennXPenn) Really Professional Internet Person, a personal and funny guide to creating successful online content and handling the pressures of internet fame.

Really Professional Internet Person (paperback ISBN: 978-0-545-86112-0, ebook ISBN: 0-545-86113-6, $14.95) will feature top ten lists, photos, screenshots, social media posts and never-before-posted stories and will chronicle the 18-year-old’s personal journey from shy middle-schooler to YouTube sensation. The book, which will allow McAllister to share her unique voice with readers beyond her 2 million person fan base online, is slated to be published simultaneously in paperback and ebook formats in September 2015.

The deal was negotiated for Scholastic by Debra Dorfman, VP and Publisher, Scholastic, Rana Zand of Big Frame, Matt Saver and UTA on behalf of Jenn McAllister.

“Jenn has an incredible voice for teens, inspiring them to be authentic while encouraging them to not take everything so seriously,” said Debra Dorfman. “Everyone knows Jenn is passionate about her videos and that same dedication is evident in her new book. We are Jenn ‘followers’ and are so glad she is now part of the Scholastic family.”

“Being able to work with a publisher like Scholastic isn’t something everyone stumbles upon in their lifetime, so to have this incredible opportunity to share the things I don’t necessarily open up about in my day-to-day life was liberating,” said Jenn McAllister. “I’m excited for my fans to get an inside look at my journey mixed in with my humor, and to continue to grow with me through the book both mentally and emotionally.”

(Photo credit: Michael Tullberg for Getty Images; right-click on the image to download a hi-res version.)

About Jenn McAllister
Jenn McAllister, better known as JennXPenn to her fans, has gained notoriety over the last six years on YouTube and successfully translated her following into working with top brands like Brandy Melville, Old Navy and Mattel. Last year, she served as the official Social Correspondent of Goldfish at the 2014 Jingle Ball, as well as hosted a North American tour for musician, Tyler Ward. In addition, she recently wrapped her first feature, Bad Night, which she stars alongside Casey Wilson, Adam Pally and Matt Walsh. Previously, she was nominated for a Teen Choice Award for “Best Web Star: Comedy” and she recently participated in an online PSA for Voter Registration Day for which was featured in Vanity Fair.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air and online at