Contact: Kristen Joerger, kjoerger@scholastic.com, (212) 389-3343

Parenting Site Receives Accolades from Web Marketing Association and International Academy of the Visual Arts

New York, NY – October 9, 2013 – The Scholastic Parents site, the online channel for parents from Scholastic, the global children’s publishing, education and media company, has received two awards for their creativity and web development. The site was honored by the Web Marketing Association with a 2013 WebAward for Outstanding Achievement in Web Development, Family Standard of Excellence. It also received a 2013 W3 Silver Award from the International Academy of the Visual Arts, which honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

“We are thrilled to be recognized by both the Web Marketing Association and the International Academy of the Visual Arts,” said Maggie McGuire, Vice President, eScholastic, Kids and Parents Online Channels. “Building strong relationships with parents and helping them support their children’s efforts to be successful readers and learners are our top priorities, and we look forward to finding new ways to connect with parents through the site.”

The award-winning Scholastic Parents site offers parenting advice, reading tips, and learning resources. In addition to articles written by Scholastic experts, the Scholastic Parent site’s Raise a Reader and Learning Toolkit blogs feature posts by respected parenting bloggers and education experts Amy Mascott of Teach Mama, Allison McDonald of No Time for Flashcards, Laura Overdeck of Bedtime Math, Amy Kraft of Media Macaroni, and Leticia Barr of Tech Savvy Mama.

For more information about Scholastic, visit the media room.

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Congratulations to the @Scholastic Parents site for winning awards from @W3Awards and @WebAward! www.scholastic.com/parents

Visit the award-winning @Scholastic Parents site, recently recognized by @W3Awards and @WebAward. www.scholastic.com/parents