Read Every Day. Lead a Better Life. logo

What is it?

Read Every Day. Lead a Better Life. is a global literacy campaign to help kids to read so they can succeed in school and in life.

Who's it for?

Everyone! Scholastic is asking our partners, publishers, educators, business leaders, nonprofits, parents, caregivers and students to work together to ensure all children learn and love to read.

Visit the Website

More Information

Sara Sinek
(212) 343-6899

Mike Barrett
(212) 343-6570

“... Today we live in a world of digital information. Yet reading has never been more important...”

—Richard Robinson, President, Chairman and CEO of Scholastic, from The Reading Bill of Rights

Jump to Section


Press Releases




Read Every Day. Lead a Better Life. Downloads


The Art of Read Every Day

The Art of Read Every Day — 2013

We asked 13 outstanding children’s book illustrators to create their artistic interpretations of our literacy campaign message: Read Every Day. Lead a Better Life. The result is a spectacular collection of art, and each piece is accompanied by free supplemental resources that meet the Common Core State Standards.

Poster-sized versions of each piece of art, a deluxe set of all 13 posters and a 2014–15 desktop calendar featuring the art are all available for purchase exclusively through The Scholastic Store Online and in The Scholastic Store in New York City, with net proceeds benefiting the nonprofit Reach Out and Read.

For more information or to download the free resources, please visit


Harry Bliss
Download a hi-res version
  Nancy Carpenter
Download a hi-res version Cole
Download a hi-res version Kibuishi
Download a hi-res version Kinney
Download a hi-res version Morales
Download a hi-res version Nelson
Download a hi-res version LeUyen Pham
Download a hi-res version Pilkey
Download a hi-res version Pinkney
Download a hi-res version Schachner
Download a hi-res version Scheffler
Download a hi-res version E. Stead
Download a hi-res version


The Art of Read Every Day — 2011

Twelve outstanding children’s book illustrators were asked to create their artistic interpretation of the global literacy campaign — Read Every Day. Lead a Better Life. Participating artists include: Norman Bridwell, Bruce Degen, Edwin Fotheringham, Mary GrandPré, Barbara McClintock, Jon J Muth, Sean Qualls, Stephen Savage, David Shannon, Jeff Smith, Mark Teague and Raina Telgemeier. Poster-sized reproductions of their work were available for purchase, with 60% of the proceeds benefiting the nonprofits Reading Is Fundamental and Reach Out and Read.


Norman Bridwell
Download a hi-res version
  Bruce Degen
Download a hi-res version
Edwin Fotheringham
Download a hi-res version
  Mary GrandPré
Download a hi-res version
Barbara McClintock
Download a hi-res version
  Jon J Muth
Download a hi-res version
Sean Qualls
Download a hi-res version
  Stephen Savage
Download a hi-res version
David Shannon
Download a hi-res version
  Jeff Smith
Download a hi-res version
Mark Teague
Download a hi-res version
  Raina Telgemeier
Download a hi-res version


Read Every Day Webcast with Taylor Swift

A global classroom webcast about the power of books and reading.  Learn more here.


Right Click and "Save Link As" to
Download a Hi-res Version (.mov 70MB)


From Taylor Swift October 24, 2012 Read Every Day Webcast

Taylor Swift talks about how reading has inspired her song writing with Z100 radio personality Trey Morgan during Scholastic's "Read Every Day" literacy event at the company's NYC headquarters on Wednesday, October 24, 2012. The event was webcast live into classrooms around the country and the world to encourage students to read every day in order to succeed in school and in life. Swift’s new album Red is out this week. (Photo courtesy of Scholastic.)


Video Archive

The Reading Bill of Rights: A Child's Right to Read, presented by Scholastic employees

Right Click and "Save As" to Dowload a Hi-res Version (167MB)

Scholastic Chairman Richard Robinson at the 2010 Bologna Children’s Book Fair

Right Click and "Save As" to Dowload a Hi-res Version (162MB)

Scholastic Chairman Richard Robinson at the International Reading Association 2010 convention


Right Click and "Save As" to Download a Hi-res Version (285MB)


Embeddable Blog/Website Widgets