QED

QED Named 2008 “Company of the Year” By Association of Educational Publishers

Denver, CO (May 19, 2008) — Quality Education Data® (QED®), the education market research and database firm, has been named the Association of Educational Publishers’ (AEP) “Company of the Year” for 2007.

Purchasing Trends of Teachers Revealed in New Report from Quality Education Data

Purchasing Authority: A Companion to Teacher Buyer Behavior, 2008-2009 Shows Teacher Preferences for Buying Teacher Supplies, Supplemental Materials and Professional Development

Denver, CO (March 11, 2008) — Teachers are the primary decision makers for purchasing supplemental materials, classroom supplies, and professional development resources in American schools, reports a new study from Quality Education Data, Inc. (QED), a leading education market research and database firm, and a wholly owned subsidiary of Scholastic. QED researches teacher purchasing trends each year to collect the most current data on teacher spending in American schools.

Purchasing Authority: A Companion to Teacher Buyer Behavior, 2008-2009, asked educators about their research and purchasing activities when buying materials for their classrooms. The study also asked teachers to report their use of retail stores, teacher stores, print catalogs and online stores for purchase of classroom supplies and materials.

Key findings include:

Teachers Name Scholastic Their Number One Online Retailer According to New Study on Teacher Purchasing Trends

Scholastic Surpasses Competitors as Top Destination for Researching and Purchasing Classroom Supplies, Supplemental Materials and Professional Development

New York, NY (March 10, 2008) — The website for Scholastic, the global children’s publishing, education and media company, is the overwhelming choice for teachers researching and purchasing educational materials for their classrooms online, according to Purchasing Authority: A Companion to Teacher Buyer Behavior, 2008-2009, a study released in February by Quality Education Data, Inc. (QED).

The study, which asked a cross-section of K-12 educators about their research and purchasing preferences for educational materials, reported that Scholastic is the top resource for teachers gathering information about and purchasing teacher supplies, supplemental materials and professional development materials online. Key findings from the study include:

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