Act Green
Kids Speak Out About Environmental Issues and Going Green
Launch the 2009 Kids’ Environmental Report Card
Kids Tackle Climate Change by Learning How to “Act Green” at www.scholastic.com/actgreen
Multi-Media Educational Website Helps Kids Create Custom Green Plans, Earn Green Points, and Take Action to be GREEN
New York, NY (January 22, 2008) — According to a recent Scholastic News online poll, kids ranked the environment as one of their top issues in the upcoming presidential elections. Now, Scholastic launches ACT GREEN! at www.scholastic.com/actgreen, a fun, educational website designed to motivate and empower kids to take action in school, at home and in their community to preserve the environment. This multi-media website provides kids, parents and teachers with customized green plans, expert tips, inspiring green short films provided by Live Earth, and a “Greenroom” to share ideas with other kids.
Developed in consultation with an environmental scientist from the University of California at Berkeley, ACT GREEN! at www.scholastic.com/actgreen provides kids, parents and teachers with free actionable information that will help them preserve the environment. When kids enter the site, they are first directed to the Green Quiz, to test how environmentally conscious they are. Upon completing the quiz, kids receive a customized Green Plan and are automatically entered into the Greenerator™, where they can activate their Green Plan and turn it into reality. As kids check off the green actions they have accomplished, they earn green points that power up the Greenerator. They can also earn green points throughout the site by selecting action items from the “100 Ways to Act Green!” list, reading articles, sending e-cards and more. Kids will enjoy tracking their own green points, as well as the overall power of the Greenerator, generated by all ACT GREEN! members.
Scholastic Sets Industry-Leading Goals for Recycled and FSC-Certified Paper Use
New “Act Green” Website Teaches Kids About Climate Change and Sustainability
New York, NY (January 9, 2008) -- Scholastic, the global children’s publishing, education and media company, today announced that the company is further strengthening its sustainable paper procurement practices by setting industry-leading goals to increase the percentage of Forest Stewardship Council (FSC)-certified paper and post-consumer waste (pcw) recycled paper it purchases. In consultation with the Rainforest Alliance, the Green Press Initiative and other stakeholders, the company has set a five-year goal to increase its publication paper purchase of FSC-certified paper to 30% and its use of recycled paper to 25%, of which 75% will be post-consumer waste.
The new policy adds to the company’s long-standing responsible environmental practices that have already resulted in reducing paper use by more than three million pounds annually. Under the new policy, the increase in the use of pcw fiber alone will result in a reduction of 23,988,000 lbs in green house gas emissions compared to fiscal year 2006 usage, as calculated by the Environmental Defense Paper Calculator. The new policy also includes a commitment by Scholastic to help educate children about responsible environmental practices and what they can do to help preserve the environment. The policy is available at www.scholastic.com/paperpolicy.
