Company Inks Deals with Kids Station Toys Inc. and Tara Toy Corporation
for Infant, Toddler and Youth Products

New York – February 16, 2010 – As the toy industry convenes today in New York City for Toy Fair 2010, Scholastic Media (NASDAQ: SCHL), a division of Scholastic Inc., the global children’s publishing, education and media company, today announced new licensing deals for its Scholastic and Little Scholastic brands. The agreements with Kids Station Toys Inc. and Tara Toy Corporation will extend the reach of these trusted family brands with a range of new toy products for toddlers and school-aged children.

“The new line of Scholastic and Little Scholastic branded products builds on the nearly 90 years of Scholastic brand equity as a trusted name in children’s learning and entertainment” said Leslye Schaefer, Senior Vice President of Consumer Products and Marketing for Scholastic Media. “Instantly recognized and highly trusted by parents, educators and kids, the new Scholastic and Little Scholastic branded products reinforce the vital connection between fun and learning through play.”

Kids Station Toys Inc. will create toy lines for both the Scholastic and Little Scholastic brands in three categories – electronic learning aids, role-play toys and science and exploration products. Introducing a wide array of products to retail for children aged zero to eight, the company will create an innovative product line including cameras, electronic dictionaries, science kits and binoculars.

Adding to its Scholastic brand line-up, Tara Toy Corporation will create a full line of craft and activity kits including paper bag puppets, tissue paper art and milk carton projects that tap into a child’s imagination and creative skills. The kits are set to be value-priced between $5.99 and $9.99 at retail.

The new Scholastic and Little Scholastic brand toy lines are expected to hit shelves this year.

As the world’s largest distributor of children’s books and a leader in educational technology and children’s media, Scholastic creates quality products and services that educate, entertain and motivate children and are designed to help enlarge their understanding of the world around them. Scholastic creates educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, feature film, videos and toys. For over 89 years, Scholastic has successfully reached their target audience of teachers, parents and children who recognize Scholastic as a trusted name in learning.

Designed specifically for babies and toddlers, the Little Scholastic branded toy line joins the highly successful Little Scholastic books with products that nurture each stage of development. Little Scholastic celebrates a child’s First—words, ideas, bonds, feelings, and movements—through high-quality toys that encourage and support the process of growing. Little Scholastic began as a developmental publishing program for the earliest learners, dedicated exclusively to children ages baby to three years. Little Scholastic books and products feature interactive elements, bold and bright colors, playful text, familiar subjects, basic concepts, and distinct leveling and messaging for parents.

If you would like more information about Scholastic, please visit Scholastic’s media room at mediaroom.scholastic.com. For more information, visit http://www.scholastic.com/littlescholastic.

Contact:

Brian Reinert / Ashley Gillen
BENDER/HELPER IMPACT
brian_reinert@bhimpact.com / ashley_gillen@bhimpact.com
212.689.6360