Scholastic is Named #4 Top Online Retailer by "Internet Retailer" in the Books/Music/Video Category

New York, NY — May 11, 2011 — Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, was named by Internet Retailer as the #4 Top Retailer in the Books/Music/Video Category for the 3rd year in a row. Among the top four retailers, Scholastic is the only company that is solely focused on selling children’s product. The three larger retailers in the category are Netflix Inc., Barnes & Noble Inc. and Blockbuster Inc.

Scholastic Book Clubs, used by nearly almost a million teachers in the U.S. and tens of thousands more worldwide, are the primary driver of online sales for the company. Scholastic rolled out a new parent online ordering platform during the 2010-11 school year that resulted in increased parent participation online and greater customer satisfaction.

"We're pleased to remain in the top four retailers in our category again this year as we continue to lead the nation and the world in the sale of children’s books," said Richard Robinson, Chairman, President and CEO, Scholastic Inc. "Scholastic sells about one out of every two children's books sold in the U.S., helping educators and parents find the right book at the right time for the right child so that every child will learn to love to read."

Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2010 Internet sales, researched by Internet Retailer and confirmed by retailers. This report includes company financial, operational and performance data, as well as vendors in key categories.

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About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information web site, an e-commerce conference and four directories that serve the retailing community. Internet Retailer’s 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer's circulation represents the largest multichannel readership base of any retailing magazine.


Kyle Good