Trick or Tweet! Goosebumps Author R.L. Stine Takes Over Scholastic’s Social Media for Halloween Frightfest!


Bestselling author to unleash thrills and chills on the Scholastic Facebook page and Twitter Friday, Oct. 28 at 1:00 p.m. (EDT)


New York, NY — October 19, 2011 — R.L. Stine, bestselling author of the Goosebumps® series, will host a two-hour live chat at 1 p.m. (EDT) on Friday, Oct. 28 on the Facebook Page and Twitter of Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company. Mr. Stine will take over Scholastic’s social media, posting frighteningly fantastic prompts, jokes, and trivia, and answering fans' ghoulish questions. The global mega-brand has sold more than 300 million copies in 32 languages worldwide.

With the perfect mix of horror and humor, R.L. Stine will entertain fans and followers, and give them some spooky ideas just in time for Halloween. Those participants who are brave enough can ask Mr. Stine questions and will get a chance to see them answered LIVE on Facebook and Twitter. But beware...there's always the risk of soliciting a surprisingly scary response from Slappy!

"I talk to readers on Twitter all day, but turning Facebook into 'Frightbook' is brand new to me," said R.L. Stine. "And depending on the questions fans ask, I just might have a few tricks up my sleeve!"

"We see every day how much book enthusiasts love to interact with authors online," said Morgan Baden, Director of Social Media, Scholastic. "Readers are highly engaged on social media, especially when it comes to talking about books. And who better than R.L. Stine, the master of horror, to give them the fun frights they crave this time of year?"

To ask R.L. Stine a question, visit Scholastic on Facebook or follow tweets from @Scholastic and /@RL_Stine during the Oct. 28 event. Fans and followers participating will also have a chance to win personalized, autographed books from Mr. Stine.

R.L. Stine’s books have sold more than 400 million copies, making him one of the most popular children’s authors in history. Besides the Goosebumps and Goosebumps HorrorLand® series, Mr. Stine is the author of many other best-selling books and series including: Fear Street, Rotten School, Mostly Ghostly, The Nightmare Room, and Dangerous Girls. Mr. Stine lives in New York with his wife, Jane, and his King Charles spaniel, Minnie.

Goosebumps is one of the best-selling children’s series of all-time. A global megabrand, the Goosebumps television series, produced by Scholastic Media, airs on The Hub in the United States; seasons 1-4 are also available on iTunes. The property has been extended to DVD’s from Twentieth Century Fox Home Entertainment, audio from Scholastic Audio, and in multi-platform video games and apps from Scholastic Interactive. The third annual ‘Get Goosebumps’ campaign launched this month – via numerous merchandising vehicles – including a multi city mall tour.

For more information on R.L. Stine and Goosebumps, visit


Ivy Li
Scholastic Inc.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children’s media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at