What is it?

Since the first Clifford book was published in 1963, the property has expanded to include 134 million books in print in 20 languages, as well as two award-winning television series (2000 and 2019), a live-action feature film (2021), and a robust consumer product program. 

Who’s it for?

Kids ages 2 and up


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More Information

Scholastic Trade Publicity

Television and Consumer Products
Alison Grand
Grand Communications (for Scholastic Media)

(212) 584-1133

“He’s red and he’s warm. Clifford does what you’d like to do but can’t. Because Clifford is so big and also because he’s a dog, he’s able to do the most unbelievable and imaginative things.”

Norman Bridwell

Press Releases

Scholastic Entertainment Grows Media Licensing with Program Launches for Stillwater & Eva The Owlet; Clifford Program Expansion 
June 12, 2023

Scholastic Entertainment’s NEW Clifford The Big Red Dog® to Launch December 6 on Amazon Prime Video and December 7 on PBS KIDS
June 4, 2019

Scholastic Entertainment Names 9 Story Distribution International as Global Distributor for the ALL-NEW Clifford The Big Red Dog® Series
October 9, 2018

Scholastic to Launch an ALL NEW Clifford™ Upcoming TV Series, Book Publishing & Global Licensing Programs at Frankfurt Book Fair
October 1, 2018

Scholastic Entertainment’s Clifford The Big Red Dog Returns With New Animated Series
May 16, 2018

Norman Bridwell, Creator of Clifford the Big Red Dog, Dies at 86
December 16, 2014

Netflix and Scholastic Send Kids and Families a BIG Red Valentine… Clifford the Big Red Dog®!
February 6, 2014

Scholastic Media Delivers Collaborative Gaming Experiences for the Intel-Based All-in-One PC
January 6, 2014

Scholastic, Handson Network Announce Winners of Fifth Annual Clifford The Big Red Dog® Be Big™ in Your Community Contest
October 16, 2013

Scholastic Media Launches 'Clifford® Ready To Read' for LeapFrog™'s Award-Winning Educational Entertainment Platforms 
September 10, 2013

Scholastic Celebrates the 50th Anniversary of the Original Publication of "Clifford The Big Red Dog"
February 14, 2013

Scholastic Media and Hands On Network Announce Winners of Fourth Annual "Be BIG" in Your Community Contest
October 3, 2012

Scholastic and the Y to Celebrate 50 Big Years of Clifford The Big Red Dog®
September 28, 2012

Clifford's 'Biggest Birthday Party Ever' Kicks off 50th Anniversary Celebration
September 24, 2012
Photos from the event
Banner Drop video file

Scholastic Launches 'Clifford's Big Birthday App' in Celebration of Clifford The Big Red Dog's 50th Anniversary
September 19, 2012

Scholastic Celebrates 50 Big Years of Clifford The Big Red Dog
July 17, 2012

New Research Finds Kids & Teens More Exposed to Character Education Volunteer More
February 1, 2012
View the survey results here

Scholastic Media and Mills Entertainment Debut an All-New Clifford The Big Red Dog® LIVE Musical Production
January 6, 2012

Scholastic Media and HandsOn Network Announce Winners of Third Annual Clifford The Big Red Dog® BE BIG™ in Your Community Contest to Support Civic Engagement
October 12, 2011

Scholastic Media Kicks Off Third Year of Clifford The Big Red Dog BE BIG Campaign
February 1, 2011

Scholastic Media Debuts "Touch & Tilt" Line of Interactive Storybook Apps for iPad
January 3, 2011


For more than 60 years, Clifford the Big Red Dog has been entertaining children, parents and teachers with his BIG adventures. In his beloved dog, Norman Bridwell created a literary classic embraced by generations around the world that has become one of America’s most beloved children’s characters. Clifford emphasizes good citizenship and the importance of community. Regardless of the specific topic, Clifford's stories always demonstrate tolerance, encouraging young people to approach the world with open hearts and minds.

The official Clifford website is the dedicated resource for kids, parents and teachers for all things CLIFFORD!


  • With more than 134 million books in print, Clifford is a literary classic embraced by parents, teachers, and kids.
  • Clifford books are published in 20 languages, and are distributed in territories worldwide including Asia, Europe and Latin America.
  • There are more than 50 unique Clifford titles—both picture books and readers—available on Storia, Scholastic’s eReading app.


  • Clifford the Big Red Dog (2021) - The live-action feature film Clifford the Big Red Dog, produced by Scholastic Entertainment, was released in theaters and on Paramount+ in November 2021. The film follows Emily Elizabeth after she discovers that her little red puppy named Clifford has grown ten feet overnight, turning to her eccentric Uncle Casey for help. But when a mad scientist tries to capture the larger-than-life playful pup, it takes the entire neighborhood to hide Clifford as they race across the city. Currently, the film is available to watch on Paramount+ and Hulu, in addition to being available to purchase on a variety of platforms.  
    • The film grossed $107.4 million worldwide and received over 580 international breaks across the top markets. After its release, it earned the title of most-watched original film on Paramount+ in 2021, and was nominated for Favorite Movie at the 2022 Nickelodeon Kids' Choice Awards. 
    • The Official Clifford Amazon Storefront launched in December 2021 to coincide with the Movie launch and was expanded to feature classic Clifford products, books, and apparel. 
    • In August 2023, the film continued to make BIG marks by scoring Netflix's Top 10 worldwide, ranking #7, in over 20 international countries since July 2023. 


  • Clifford the Big Red Dog (2019) - The new Clifford The Big Red Dog series produced by Scholastic Entertainment launched on Prime Video and PBS Kids in December 2019. The series follows the adventures of Emily Elizabeth and her dog Clifford as they explore Birdwell Island. Joined by a new group of two-legged and four-legged friends, the show encourages early literacy, imaginative storytelling, and empathy. Every episode features two original songs and shows Emily Elizabeth and Clifford talking and singing together, allowing for an even stronger bond between the two. All episodes are currently available on Prime Video and the PBS Kids 24/7 channel which reaches 97% of TV households. 
    • New PBS KIDS Clifford website launched November 22, 2019, featuring episode clips, activities and games. 
      • Two new Clifford games released in 2021 both in the top 10 of all games on PBS KIDS!
    • The Clifford The Big Red Dog episode, "DogBot" was a 32nd Annual GLAAD Awards Nominee for Outstanding Children's Programming. The series was also reviewed by Common Sense Media and received a five-star rating!
    • Internationally, the TV series has been sold to: E-Junior (UAE), HBO Max (VOD - Pan Latin America), HOP! (Israel), Knowledge Network (Canada), Minika (Turkey), PPCCW (Hong Kong, Macau), SKY TV (SVOD - UK), STAN (VOD - Australia), Televisa (Mexico), Tencent Video/Tencent IPTV/OTT channels (China), TG4 (Ireland), TVNZ (New Zealand), TVP (Poland), and Virgin Media (VOD - UK), more to be announced soon. 9 Story manages the international TV distribution and consumer products. 
  • Clifford the Big Red Dog (2000 - 2003) - The classic Clifford TV series debuted on PBS in 2000. 104 episodes were produced and sold in more than 110 countries. The classic show can currently be seen on PBS KIDS, iTunes, Amazon Instant Video, Google Play, Vudu, and Leapfrog's App Center.  
    • The classic Clifford television series earned numerous industry excellence awards, including Daytime Emmy Award Nominations, two Cine Golden Eagle awards, and a New York Film Festival Award. The Clifford Puppy Days series was a 2005 Daytime Emmy Award Winner and four-time Daytime Emmy Award Nominee. 

YouTube Channel

  • The Official Clifford The Big Red Dog YouTube Channel launched November 25, 2019 and generated 2 million views in the first month the channel was live. The channel includes 12 original "At Home with Clifford" craft videos for kids that originally launched in May 2020 amid the Coronavirus pandemic. 
  • More than 61 million impression to date and over 71,000 hours of watch time. 
  • Official PBS Kids YouTube channel features promotional clips and episodes. 

Consumer Products

  • The brand enjoys a robust consumer products program with 24 active licensees. Categories include plush, board games and puzzle, costumes, stickers, pet goods, organic juice, and snacks, with more partners added regularly. A line of Clifford products featuring vintage graphics developed from the 1960's publishing targets adults nostalgic for their favorite childhood book characters. 
  • The classic TV licensing program generated more than $500 million dollars between 2002-2005. 


Clifford's Big Milestones

  • 1963
    • Clifford The Big Red Dog, by Norman Bridwell, was published by Scholastic.
  • 2000
    • The Clifford The Big Red Dog TV Series premiered on PBS KIDS.
    • Two Clifford The Big Red Dog CD-ROMs (Clifford Thinking Adventures and Clifford Reading) based on the Clifford The Big Red Dog books released
  • 2003
    • The Clifford’s Puppy Days TV Series premiered on PBS KIDS.
  • 2004
    • CLIFFORD'S REALLY BIG MOVIE was released
    • ‘Adventures with Clifford The Big Red Dog Traveling Exhibit’ debuted at the Minnesota Children’s Museum.
  • 2005
    • Henry Winkler received a Daytime Emmy Award for “Outstanding Performer in an Animated Series” for his role as Norville on the Clifford’s Puppy Days™ TV series.
  • 2009
    • Scholastic Media launches the BE BIG!™ campaign
    • Scholastic Media releases the first Clifford app, Clifford BE BIG with Words, for iPhone™ and iPod touch®.
    • PBS KIDS® and Scholastic Media kick-off a “BE BIG WITH CLIFFORD: TEN DAYS, TEN WAYS”
    • Scholastic partnered with FAO SCHWARZ on BE BIG™
  • 2010
    • Ten best-selling CLIFFORD titles were newly repackaged with BE BIG branding
  • 2011
    • Scholastic Media released the first Clifford TOUCH & TILT app, GO, CLIFFORD, GO!, for iPhone™ and iPod touch®.
  • 2012
    • “Clifford The Big Red Dog: A BIG Family Musical” debuts
    • Six classic stories published for 50th anniversary "Clifford Collection."
  • 2019
    • "Clifford the Big Red Dog (2019 TV series)" premiered on Amazon Prime Video and PBS Kids. 
    • Clifford was reviewed by Common Sense Media and received a five-star rating for TV series/specials that debuted between October 2019 - January 2020!
    • Clifford: It's Pool Time! 8 x 8 Book publishes. 
    • Clifford: Big Red School 8 x 8 Book publishes.
  • 2020
    • Clifford: The Story Clifford! 8 x 8 Book publishes. 
    • Clifford: The Big Island Race! 8 x 8 Book publishes. 
    • Spooky Sleepover 8 x 8 Book publishes. 
    • Clifford Goes to Kindergarten - HK reissue - 10-1/2 x 9 Book publishes. 
    • Where's Clifford (Water Wonder Board Book) - 8.5 x 9.5 publishes. 
    • The Fire Dog Challenge 8 x 8 Book publishes. 
    • Clifford Loves Heart Shaped Board Book publishes. 
  • 2021 
    • "Clifford the Big Red Dog" live-action feature film was released in theaters and on Paramount+
    • "Clifford the Big Red Dog" live-action feature film named a Nickelodeon Kids' Choice Awards nominee for Favorite Movie 
    • Clifford the Big Red Dog: The Movie Graphic Novel publishes. 
    • Big New Friend 8 x 8 Book publishes. 
    • Big Red Activity & Coloring Book publishes. 
    • Happy Halloween, Clifford! Shaped Board Book publishes. 
    • Clifford the Big Red Dog (Board Book Reissue) publishes. 
    • Clifford's Snow Day publishes. 
  • 2022
    • Clifford the Big Red Friend Story Box
  • 2023
    • Clifford's Snow Day 8 x 8 Book publishes. 
    • Clifford's Puppy Preschool 8 x 8 Book publishes. 
    • Scholastic celebrates 60 years of Clifford.
  • 2024
    • "Clifford the Small Red Puppy" Board Book (reissue) publishes. 
    • Clifford's School Day Board Book (reissue) pubishes.
    • Clifford and the Big Storm 8 x 8 Book publishes. 
    • Cliford's Christmas - Novelty book - publishing September 2024.



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Clifford the Big Red Dog Logo - Launched on Prime Video and PBS Kids in 2019

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Norman Bridwell's Headshot (Photo Credit: Rich White)



Clifford's Birthday Party Cover (click to download a hi-res version)


The Biggest Birthday Card Ever! (RT 0:58)

SOT with author Norman Bridwell (RT 0:51)

B-roll of Bridwell drawing Clifford (RT 0:14)

B-roll of Clifford books (RT 0:14)

The Story of Clifford as He Turns 50


Preview Video Here
Download here


Happy Birthday Clifford
Happy Birthday Clifford!

Clifford and school children
Clifford and local NYC students

Clifford and Norman Bridwell
Clifford and his creator Norman Bridwell

Dick Robinson, Clifford, Norman Bridwell
Dick Robinson, Clifford, Norman Bridwell

Clifford banner
Clifford banner on the facade
of 557 Broadway

50th anniversary logo
Clifford 50th Anniversary logo

50th Anniversary Press Kit