AT–A–GLANCE

What Is It?

Klutz is a premium brand of book-based activity kits, committed to inspiring creativity in every kid. 

Visit the Site 

www.klutz.com

Contact
publicity@klutz.com

Founded in 1977, Klutz® creates book-based activity kits that stimulate creativity and critical thinking in kids of all ages. By combining crystal-clear instructions, premium materials, and a healthy dose of fun, each kit builds creative confidence while encouraging hands-on learning. Klutz is a division of Scholastic, the world’s largest publisher and distributor of children’s books. For more information, visit www.klutz.com.

• AWARDS to-date for Klutz products include: National Parenting Award, Parents' Choice Award, Disney FamilyFun #1 Toy of the Year Award, Disney FamilyFun Top Toys of the Year Award, Oppenheim Toy Portfolio Award, Dr. Toy Award, Scientific American Young Readers Award.
• 4/20/23 - The Toy Insider (75.3K UVM) announced MANGA ART CLASS by Klutz as a Top Summer Toy Award winner. MANGA ART CLASS is also included in their Spring & Summer Gift Guide.
• 8/15/22 - The Toy Foundation announced KLUTZ LEGO: RACE CARS as a Toy of the Year (TOTY) 2022 Awards finalists for “Vehicle of the Year” today via a PRNewswire.
• 5/5/22 - Klutz ULTRASONIC MISTING VOLCANO, BIO CHEM CREATURES & MY STEAM LAB COLOR SCIENCE have received the STEAM accreditation from the Good Play Guide, along with the Good Toy Guide stamp of approval!
• 4/20/22 - Klutz SEW YOUR OWN ICE CREAM ANIMALS has won a Top Summer Toy award from the Toy Insider!
• 12/6/21 - Klutz BIO CHEM CREATURES and TINY CERAMICS STUDIO have earned an Academics’ Choice Brain Toy Award for Mind-Building Excellence!
• 11/16/21 - Romper (2M UVM) selected TINY CERAMICS STUDIO as a winner in the 2021 Romper Toy Box Awards and was named an Academics’ Choice Brain Toy Award Winner.
• 2021 - PAINT & PEEL JELLY STICKERS was named a Toy of the Year Award Finalist.
• 2020 - TTPM named LEGO GEAR BOTS as a Top 40 Toy and added it to the Most Wanted List for the holidays.
• Crystal Mini Worlds named a Top Toy for Creative Kids at Toy Fair 2018 by FamilyFun Magazine
• 2016 - National Parenting Product Awards selected SEW MINI TREATS as a winner for 2016.
• 11/ 2014 - Parents Magazine features MINI POM-POM PETS as a "Best Toy of the Year" on Parents.com and on TODAY
• 2/2014 - WASHI TAPE STICKERS is named a 2014 FamilyFun Magazine Toy Fair Favorite and a 2014 FamilyFun T.O.Y Award winner.
• MAKE YOUR OWN TINY CAMPER is named an Astra “Best Toy for Kids” award.
• Oppenheim Toy Portfolio names CIRCUIT CLAY as a Best Toy Award winner.
• MINI BAKE SHOP received the National Parenting Center Seal of Approval.

• 2022 Holiday Gift Guide Coverage: 
  • Today.com “Best arts and crafts for 7-year-olds” - MAKE YOUR OWN PUFFY STICKERS
  • Today.com“Best toys for 8-year-olds” - LEGO MAKE YOUR OWN MOVIE
  • Today.com “Best toys for 8-year-olds” - MAKE YOUR OWN MINI ERASERS
• 9/20/22 - The Toy Book (42.9k UVM) featured THE MARVELOUS BOOK OF MAGICAL DRAGONS, MINI CLAY WORLD PUPPY TREAT TRUCK, and MANGA ART CLASS in the 2023 Toy Preview section of their Fall Toy Preview Issue.
• 8/30/22 - Vote now for KLUTZ LEGO: RACE CARS as “Vehicle of the Year”! To celebrate all finalists, The Toy Book put together a special Toy of the Year issue, check it out below.
• 5/23/22 - KLUTZ POP IT! CHALLENGE ACTIVITY BOOK was selected as a 2022 Spring and Summer Favorite by Clamour and The Toy Association, out of hundreds of products reviewed!
• 4/20/22 - Klutz SEW YOUR OWN ICE CREAM ANIMALS was included in the Toy Insider’s 2022 Spring & Summer Gift Guide.
• 4/14/22 - The Toy Association included Klutz MINI CLAY WORLD CANDY CART in their Spring Satellite Media Tour for “Easter Gifts Kids Actually Want”.
• 2021 Holiday Gift Guide Coverage
  • New York Times Wirecutter (111M UVM) “The 21 Best Gifts for 7-Year-Olds” - MINI SUSHI BAR
  • Business Insider (64M UVM) “23 of the best gifts for 8-year-old boys” - KLUTZ BOOK OF PAPER AIRPLANES; “21 of the best gifts for 12-year-old girls” - LEGO MAKE YOUR OWN MOVIE KIT; “21 of our favorite gifts for 10-year-old boys” - LEGO MAKE YOUR OWN MOVIE KIT
  • USA Today (50.8M UVM) “33 creativity-boosting art gifts for kids” - STRING ART
    • Pickup from Yahoo! Finance and Yahoo! News
  • Buzzfeed (46M UVM) “58 Gifts That’ll Have Everyone Asking, ‘Where Did You Find That’” - LEGO MAKE YOUR OWN MOVIE KIT
  • HuffPost (24M UVM) “54 Gifts That’ll Have Everyone Asking, 'Where Did You Find That?'” - LEGO MAKE YOUR OWN MOVIE KIT
  • The Spruce (18M UVM) “The 19 Best Gifts for 7-Year-Old Boys in 2021” - LEGO CHAIN REACTIONS; “The 10 Best Toys for a 9-Year-Old Girl” - MAKE CLAY CHARMS; “The 16 Best Toys for a 10-Year-Old” - MAKE YOUR OWN MINI ERASERS; “The 17 Best Gifts for 11-Year-Old Boys in 2021” - LEGO MAKE YOUR OWN MOVIE; “The 9 Best Science Toys of 2021” - LEGO CHAIN REACTIONS
  • Today.com (14M UVM) “40 best gifts and toys for 7-year-olds in 2021” - MAKE YOUR OWN PUFFY STICKERS and SEW YOUR OWN UNICORN BUNNY SLIPPERS; “40 best gifts for 8-year-old boys and girls in 2021” - LEGO MAKE YOUR OWN MOVIE and MAKE YOUR OWN MINI ERASERS
  • PopSugar (13M UVM) “The 40+ Best Gifts For 7-Year-Olds in 2021” - MAKE YOUR OWN MINI ERASERS
  • VeryWell Family (9.6M UVM) “The 20 Best Toys for 7-Year-Old Boys of 2021” - LEGO CHAIN REACTIONS
  • New York Magazine The Strategist (8.6M UVM) “The Only Toy Gift Guide for a 10-Year-Old You’ll Ever Need” - MINI POM-POM PETS; “The Only Toy Gift Guide for a 7-Year-Old You’ll Ever Need” - MAKE YOUR OWN MINI ERASERS; “The Only Toy Gift Guide for an 8-Year-Old You’ll Ever Need” - DIY RAINBOW CATCHER
  • BestProducts.com (4.4M UVM) “30 Gifts For 9-Year-Old Girls That Spark Interest And Imagination” - LEGO GEAR BOTS; “30 Gifts For 8-Year-Old Boys That Encourage Their Inner Mad Scientist” - KLUTZ BOOK OF PAPER AIRPLANES and LEGO GADGETS
  • Fatherly (2.7M UVM) “The Best Gifts for 6-Year-Olds” - MAKE YOUR OWN SOAP; “The Best Gifts for 7-Year-Olds” - MAKE YOUR OWN MINI ERASERS; “The Best Gifts for 10-Year-Olds” - MINI POM-POM PETS; “The Best Gifts for 11-Year-Olds” - BATH & BODY BOX
  • Cheapism (880K UVM) “Fantastic Gift Ideas for 7-Year-Old Boys” - KLUTZ BOOK OF PAPER AIRPLANES CRAFT KIT
    • Pickup from MSN
  • Parenting.com (770K UVM) “20 Best Toys for Girls” - MAKE YOUR OWN SOAP
  • Camp (197K UVM) “Superlative Gifts for 10 Year Olds” - LEGO CHAIN REACTIONS; “The Greatest Gifts for 7 Year Olds” - KLUTZ JR. MY SIMPLE SEWING; “Spellbinding Gifts for People who Love Magic” - KLUTZ JR. MY FAIRY WANDS AND WINGS; “The Best Gifts for 4-Year-Olds” - KLUTZ JR. MY FAIRY WANDS & WINGS; “Gifts for Kids Who Love PAW Patrol” - KLUTZ JR. MY PAW PATROL™ POM-POM PALS
  • MetroParent.com (104K UVM) 2021 Holiday Gift Guide - KLUTZ JR: MY DINO FINGER PUPPETS and SEW MINI TREATS
  • San Diego Family (50K UVM) “Advent Calendars: Count Down to the Holidays” - KLUTZ BEST. YEAR. EVER!
  • PDX Parent (17.5K UVM) “Holiday Gift Picks for Kids” - TINY CERAMICS STUDIO
  • Colorado Parent (12.5K UVM) “50 Kid-Approved Holiday Toys” - MAKE YOUR OWN TINY CAMPER
  • Netta Rabin, VP of Product Development, was featured on Good Day New York highlighting crafts to do with your kids this summer featuring LEGO Make Your Own Movie, Sew Mini Treats, Make Your Own Mini Erasers, and Klutz Jr. My Egg Carton Animals
  • Adrienne Appell, toy trend specialist for The Toy Association, featured Klutz’s 101 Outrageously Fun Things to Do in a segment about fun summer toys!
  • 7/31/17 - Publishers Weekly article about how crafting publishers are getting creative online mentions Klutz for use of YouTube in the publishing space.
  • 7/23/13 - Publishers Weekly features THE WORLD ACCORDING TO KLUTZ.
  • 6/12/13 - Martha Stewart Living recommends their favorite toys to include in camp packages and includes Klutz’s THE COOTIE CATCHER BOOK, NAIL ART, FRIENDSHIP BRACELETS, THUMB WARS: THE ULTIMATE GUIDE and THE KLUTZ YO-YO BOOK in a segment on NBC's The Today Show
  • 2/25/13 - Klutz’s COIN BLASTER ARCADE featured as a ‘Great Birthday Present Under $20’ on NBC's The Today Show by FamilyFun Deputy Editor Mary Giles.
  • 2/18/13 - Klutz’s THE SLIGHTLY ODD UNITED STATES OF AMERICA was featured by store owner and actress Kelli Martin (Life Goes On, ER) on NBC's The Today Show
  • 4/5/2011 - Parenting Magazine Editor Christina Vercelletto included Klutz’s SHORT STUFFS as one of her top travel toys in a segment on NBC's The Today Show on traveling with kids
  • 9/14/07 - Publishers Weekly covers the 30th Anniversary of Klutz

• Klutz® Introduces 27 New Inventive Craft and Activity Kits (February 12, 2019)
• Klutz® Launches Klutz Maker Lab Line at Toy Fair (February 6, 2018)
• Klutz® (Booth #347) Celebrates 40th Anniversary at Toy Fair 2017 (February 6, 2017)
• Klutz Teams Up With World's Largest Restaurant Chain Subway For Activity-Based Kids' Meal Promotion This Fall (September 6, 2016)
• Klutz To Launch Klutz Jr. January 2017 (March 28, 2016)
• Klutz Debuts 17 New Products at Toy Fair 2016 (February 11, 2016)
• Klutz (Booth #159) Kicks-Starts Creativity at Toy Fair with 14 New Products for 2015 (February 10, 2015)
• Stacy Lellos Named Senior Vice President, General Manager, for Klutz (June 12, 2014)

• Klutz Fall 2018 Catalog
• Klutz Spring 2018 Catalog
• Klutz Fall 2017 Catalog
• Klutz Spring 2017 Catalog
• Klutz Jr Spring 2017 Launch Catalog
• Klutz Fall 2016 Catalog
• Klutz logo
• Klutz JR logo
• Klutz Maker Lab logo