LAS VEGAS, NV — June 8, 2010 — Scholastic Media, a division of Scholastic Inc, the global children's publishing, education and media company, today announced that it has tapped Animal Adventure Inc. as its first partner for TOOTS™, the brand based on the elaborate virtual world of Tootsville™.  Animal Adventure will translate the colorful property of musical elephants into a line of plush and backpack clips ranging from $4.99 to $9.99 and will include special codes that unlock otherwise inaccessible areas and games on the Toots website. Eight Toots plush characters are expected to march onto shelves this Fall.

"Toots offers children a safe, engaging and rewarding world to explore both on and offline," said Leslye Schaefer, Senior Vice President of Marketing and Consumer Products for Scholastic Media. "We're delighted to team up with Animal Adventure to bring Toots to life in new and engaging ways for kids."

"It is refreshing to be a part of a licensed property with such life to it," said Michael Kohn, Senior Vice President of Business Development at Animal Adventure, Inc. "Toots are vibrant, colorful and magical and we are excited to introduce them as plush personalities."

Created by RES Interactive LLC, Toots is an immersive online universe that features more than 150 fun loving and colorful elephants called Toots that each have their own unique style and personality. The site provides kids, ages 6-12, over 30 environments, more than 50 unique games, a safe and secure social networking space, educational content and unlimited gender neutral opportunities to create customizable avatars, homes, clothing and furniture. Scholastic Media announced in 2009 that the company will serve as licensing agent for the popular online brand; since that time, web traffic has increased 900%.

Animal Adventure, Inc. is a leader and innovator in plush design, manufacturing and marketing soft toys. The company produces exceptional branded and private label plush globally and for all retail tiers and for all ages. Licensed and internally branded programs developed by Animal Adventure include Organic Beginnings™, Splish-Splashers™ (pool & tub toys), Switcherooz®, Knit With Love and more.

For more information about Scholastic, visit our mediaroom at http://mediaroom.scholastic.com. For more information about Animal Adventures, visit www.animaladventure.com or contact Michael Kohn at mkohn@animaladventure.com. For more information about Toots, go to www.tootsville.com.

CONTACT:

Brian Reinert / Stacey Cusack
BENDER/HELPER IMPACT
brian_reinert@bhimpact.com / stacey_cusack@bhimpact.com
212.689.6360