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The Holidays are Timeless with Slinky, Colorforms, and Other Favorite Classic Toys

Classic Toy Web Site Gives Back With Toy Donations to the Kids Wish Network and $100 Weekly Sweepstakes for Classic Toy Enthusiasts

 

New York, NY — July 28, 2008 — Who doesn’t have a favorite childhood classic toy? From Slinky to Colorforms to Nok Hockey, Back to Basics Toys brings back nostalgic toys and treasured memories for a new generation of kids to enjoy. This holiday season, Back to Basics Toys invites all classic and vintage toy fans to share their toy memories in The Toys of Our Lives Photo Sweepstakes, where toy fans can enter for a chance to win a shopping spree to BacktoBasicsToys.com.

 

Starting August 25, toy enthusiasts will be able to go online to www.backtobasicstoys.com and upload a photo of their favorite toy from childhood and say why they love it. Toys can be ‘classics’ that have been lovingly preserved in Grandma’s attic or toys that have weathered years of love. Throughout the 18 weeks leading up to December 25, Back to Basics Toys will select a winning photo each week and the winner will receive a $100 shopping spree to Backtobasicstoys.com.

"We always remain close to the toys that taught us and inspired our young imaginations," said Ken Moe, General Manager of Back to Basics Toys. "The Toys of Our Lives Sweepstakes is a fun way for fans of classic toys to help Back to Basics Toys celebrate the nostalgia of childhood and commemorate 20 years of traditional fun."

In addition, this holiday season, Back to Basics Toys will celebrate its 20th Anniversary by bringing smiles to the faces of ill and hospitalized children around the country through toy donations over $20,000 distributed through the Kids Wish Network. The Kids Wish Network is an organization that gives hope to kids with severe medical problems as well as those who face tremendous adversity in their lives.

For more information on the sweepstakes and great holiday gift ideas for the classic toy enthusiast in your life, visit www.BacktoBasicsToys.com.

Back to Basics Toys’ Top 20 Bestselling Classic Toys:

Media Contacts:

Paul Niemi
Scholastic Inc.
212.343.6402
pniemi@scholastic.com

Sara Sinek
Scholastic Inc.
212.343.6899
ssinek@scholastic.com