Erin M. Berger Named Senior Vice President of Marketing, Scholastic Trade Publishing
New York, NY (June 3, 2019) — Scholastic (NASDAQ: SCHL), the global children’s publishing, education and media company, today announced the appointment of Erin M. Berger as Senior Vice President of Marketing, for the Scholastic Trade Publishing division, effective June 17, 2019. Berger joins Scholastic from the Penguin Young Readers division of Penguin Random House where she was VP, Creative Marketing Director and has held various marketing positions since 2002. In her new role, Erin Berger will oversee marketing, publicity and digital marketing for all imprints of the Trade Publishing division, reporting to Ellie Berger, President of Scholastic Trade Publishing.
“Erin’s creativity and leadership is widely respected throughout our industry,” said Ellie Berger. “I am delighted to welcome Erin to Scholastic, where her extensive experience and passion for children’s publishing will be an outstanding addition to our exceptional team.”
“I've long admired Scholastic for their unique approach to publishing a diverse range of children’s books and their longtime commitment to literacy,” said Erin Berger. “I'm thrilled to be joining this incredibly successful team and I look forward to immersing myself in their list.”
During her tenure at Penguin, Erin crafted innovative marketing campaigns for some of the biggest bestsellers of the last decade, including The Fault in Our Stars and Turtles All the Way Down by John Green, Legend by Marie Lu, An Ember in the Ashes by Sabaa Tahir, If I Stay by Gayle Forman, The 5th Wave by Rick Yancey, The Day the Crayons Quit written by Drew Daywalt and illustrated by Oliver Jeffers; new and backlist series like Llama Llama by Anna Dewdney, Theodore Boone by John Grisham, and The Last Kids on Earth by Max Brallier; and anniversary campaigns for beloved brands like The Very Hungry Caterpillar.
Prior to Penguin, Berger worked in the marketing department of Simon & Schuster Children’s Publishing and she holds a B.A. in English and Spanish from Middlebury College.
Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books, a leading provider of literacy curriculum, professional services and classroom magazines, and a producer of educational and entertaining children's media. The Company creates and distributes quality books and ebooks, print and technology-based learning programs for pre-K to grade 12 and other products and services that support children's learning and literacy both in school and at home. With 14 international operations and exports to 165 countries, Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail and online. True to its mission of 98 years to encourage the personal and intellectual growth of all children beginning with literacy, the Company has earned a reputation as a trusted partner to educators and families. Learn more at www.scholastic.com.
Media Contact:
Tracy van Straaten
VP, Trade Communications, Publicity, and Educational Marketing
212-389-3782
tvanstraaten@scholastic.com