Trade Press Releases

"The Real Magic of Harry Potter" Campaign Kicks Off March 25, 2010

 

Scholastic announces sweeptstakes to win one of four family trips to Universal Orlando Resort's "The Wizarding World of Harry Potter"

Special promotions at retail outlets and through Scholastic school Book Clubs and school Book Fairs; magical giveaways for Facebook and Twitter fans

 

Tra-la-laaaaaa! Scholastic Announces New Four-Book Deal with Captain Underpants Creator Dav Pilkey

THE ADVENTURES OF OOK AND GLUK, KUNG-FU CAVEMEN FROM THE FUTURE
(An All-New Graphic Novel by George Beard and Harold Hutchins, 
the Creators of Captain Underpants)
 

TO BE PUBLISHED AUGUST 10, 2010, WITH MILLION-COPY FIRST PRINTING

Trackers, a New Multimedia Series by Bestselling Author Patrick Carman, to be Released by Scholastic in May 2010

New York, NY (February 8, 2010) — Scholastic, the global children’s publishing, education, and media company, announced today that it will publish Trackers, the newest multimedia book series created by bestselling author Patrick Carman. Trackers, a combination of book, video, and web experience for middle-grade readers, captures the essence of where and how today’s tech-savvy children are reading. Trackers Book #1 (978-0-545-16500-6; $14.99) will be released on May 11, 2010 with a first printing of 100,000 copies.

2000-2009 – The Decade of Harry Potter Gives Kids and Adults a Reason to Love Reading

New York, NY (December 15, 2009) - This was the decade of Harry Potter. Who could have predicted that one magical series could get kids around the world to put down their video games, shut off the TV and devour 800-page books? Books became cool again, with the birth of the midnight release party and kids and adults dressing like fictional characters. Fans of all ages read and re-read J.K.

Whoopi Goldberg Returns As Host Of The 39 Clues™ Live Webcast On November 2, 2009

“Book 6: In Too Deep” by Jude Watson, the newest title in the bestselling multi-media adventure series by Scholastic, to be released on November 3, 2009

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