Scholastic Media Introduces "Toots" at Licensing International Expo 2009


Scholastic expands licensing portfolio by serving as licensing agent for popular online brand


LAS VEGAS, NV — June 2, 2009 — Scholastic Media (, a division of Scholastic, the global children’s publishing, education and media company, today announced that it will serve as licensing agent for the popular online brand, Toots™ ( Created by RES Interactive LLC, Toots is based on the elaborate virtual world of Tootsville™ – an immersive online universe that features more than 150 fun loving and colorful elephants called Toots that each have their own unique style and personality. The site provides kids, ages 6-12, over 30 environments, more than 50 unique games, a safe and secure social networking space, educational content and unlimited gender neutral opportunities to create customizable avatars, homes, clothing, furniture and Tootsville's very own Pivit Pals.

Tootsville was named one of the top 25 Safe, Fun & Educational Virtual Worlds by Elearning in 2009 and continues to grow. The site will soon launch a series of webisodes featuring the Toots characters mixed with original music from established and upcoming artists. Scholastic Media will drive the licensing program with plush, key novelty and accessories while also looking for partners in apparel, stationery, domestics, toys, publishing, gift, novelty, video games and games and puzzles.

"Toots offers children a safe, engaging and rewarding world to explore both on and offline," said Leslye Schaefer, Senior Vice President of Marketing and Consumer Products for Scholastic Media. "We’re delighted to welcome Toots into the Scholastic Media brand portfolio of quality content for children and families."

Toots can already be seen and heard throughout the country through a number of local events featuring live character appearances, promotional products, charity tie-ins and live music by the "Herd". Many stops are currently taking place at Simon Malls with more venues on the horizon. The national in-school "Teachers Pet Program" -- featuring TootU™ and the exclusive Tootering™ program — launched this year and is broadening the reach of this burgeoning property.

About Scholastic Media
Scholastic Media (SM), the entertainment and media division of Scholastic, is a leading producer of quality, family-oriented content across multiple platforms, including feature films, television programming, videos, interactive and audio products, and web sites, and is a major developer and marketer of children's brands worldwide.

About Scholastic
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company's Internet Site,



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