Scholastic Media Announces Terrifically Terrifying "Goosebumps" Campaign This Halloween
NEW YORK — September 28, 2011 — Scholastic Media, a division of Scholastic Inc. (NASDAQ: SCHL) and licensor for Goosebumps™, the global mega-brand with over 300 million books sold worldwide in 32 languages, launches its third annual “Get Goosebumps” marketing and media campaign in support of the brand this Halloween season. The initiative will feature a multi-city mall tour, airings of the original TV series on The Hub TV network and iTunes, new books from author R.L. Stine, new DVDs from Twentieth Century Fox Home Entertainment, in-store events during “Shriek Week,” and more.
"This multi-platform and multi-pronged campaign including a new TV home on The Hub allows kids to experience Goosebumps in a variety of ways no matter where they are," said Leslye Schaefer, Senior Vice President of Marketing and Consumer Products for Scholastic Media. "We know that kids enjoy getting Goosebumps all year long, but Halloween presents a unique opportunity to provide them with even more thrills and chills."
The campaign will include visibility through the following initiatives:
Get Goosebumps on TV
September marked the debut of the wildly popular Goosebumps TV series on The Hub TV network, a multi-platform joint venture between Discovery Communications and Hasbro, Inc. Kids of all ages can now enjoy all 80 episodes of Goosebumps, the live-action, half-hour anthology series produced by Scholastic Media that takes place in a strange reality where nothing is ever as it seems. From evil Halloween masks to howling werewolves, spooky scarecrows to life-like dummies, and haunted amusement parks to toy towns that come to life, in Goosebumps, anything can happen. For schedule information, visit www.hubworld.com.
Get Goosebumps at the Mall
Every Saturday throughout October, a variety of free, fright-filled, Goosebumps-inspired activities are available for kids and families in select cities. Fans can enjoy a complete Goosebumps experience with the opportunity to star in and send their own prank “Get Goosebumps” video, play the “Goosebumps HorrorLand” video game and take their picture as a Goosebumps horror. The “Get Goosebumps!” tour includes stops at St. Charles Towne Center (Waldorf, MD) on October 1, Tyrone Square (St. Petersburg, FL) on October 8, Irving Mall (Irving, TX) on October 15, Brea Mall (Brea, CA) on October 22, and Orland Square (Orland Park, IL) on October 29.
Get Goosebumps on DVD
Two new collections of Goosebumps stories, “Attack of the Mutant” and “Ghost Beach” were just released from Twentieth Century Fox Home Entertainment. Each collection features three tales of horror based on author R.L. Stine’s best-selling book series. In addition to the title episodes featuring an evil, power-mad comic book villain who may really exist, and the legend of a 300-year-old ghost living inside an eerie old cave, these Goosebumps adventures include spooky stories ranging from a terrifying phantom who haunts a school auditorium, to a young girl whose three wishes turn her life into a living nightmare.
Get Goosebumps on iTunes
Seasons 1 through 4 of the Goosebumps television series are available on the iTunes Store for owners of iPad, iPod Touch®, and other video-capable portable Apple products. Also available for purchase on the iTunes Store is “Goosebumps PhotoShock” a game app for the iPhone™ and iPod touch®, as well as Goosebumps HorrorLand Audiobooks #1-12. Players can customize photos into ever-so-ghastly Goosebumps frights and give their friends a real scare!
Get Goosebumps with books by R.L. Stine
October 2011 will see the release of Why I Quit Zombie School – the newest addition to the wildly popular Goosebumps: Hall of Horrors book series written by R.L. Stine. Other titles in the series include Claws!, Night of the Giant Everything and The Five Masks of Dr. Screem.
Get Goosebumps Online
Fans can log onto the official website at www.scholastic.com/goosebumps for games, videos and more all month long – including the sharable “Get Goosebumps” Tombstone Challenge game.
Get Goosebumps Games!
The Goosebumps HorrorLand” video game is available on Nintendo Wii and Nintendo DS. Players follow a group of friends trapped in an evil theme park who must make their way through several challenging levels to escape.
Get Goosebumps at The Scholastic Store
Fans can celebrate “Shriek Week 2011” at The Scholastic Store in New York City on October 29. Join the annual Scholastic Halloween parade and see demonstrations of the Goosebumps Wii game.
For more information on Goosebumps, visit http://mediaroom.scholastic.com/Goosebumps.
Goodman Media International
212-576-2700 x 238
John Michael Kennedy
Goodman Media International
212-576-2700 x 243