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Collaboration With Intel Features Iconic Properties Clifford the Big Red Dog® and I SPY™ in New Content Developed for Kids & Families

LAS VEGAS – January 6, 2014 – Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education and media company, announced today a collaboration with Intel Corporation to design interactive gaming content for kids and families, featuring Intel’s RealSense technology that enables voice and gesture interaction, and showcasing two of Scholastic’s most iconic global franchises, Clifford the Big Red Dog® and I SPY™. At the 2014 Consumer Electronics Show today, Mooly Eden, senior vice president and General Manager of Perceptual Computing at Intel Corporation, unveiled hardware and software products that bring natural, human interaction to computing devices – and included Scholastic’s new interactive game ‘Clifford’s Reading Adventures’ in his demonstration.

The game demonstrates Intel’s RealSense 3D camera and the portable all-in-one (pAIO) PC’s ability to create more natural human interaction and immersive experiences. The pAIO is a new category of PCs which offer the performance of a full PC inside a sleek, lay-flat, battery-based design with a larger, high definition screen and multi-user functionality. Together, the technologies encourage kids ages 3 and up to become active participants within Clifford stories using motion-based interactions, or voicing story elements, to advance the experience while learning core literacy skills and reading fundamentals along the way. The game features four interactive animated adventures that allow players to interact with their favorite Clifford characters; each adventure features three replayable activities that build early reading skills such as phonics, vocabulary, rhyming and logic. ‘Clifford’s Reading Adventures’ multi-player features can be played solo or with a partner.

“We are thrilled to be working with Intel to develop games that bring the family together, using Scholastic’s award-winning Clifford the Big Red Dog and I SPY,” said Deborah Forte, President of Scholastic Media, and Executive Vice President of Scholastic Inc. “Intel’s exciting technologies provide a platform for Scholastic’s producers to design games that encourage the family to learn and play together.”

“The idea that our devices are gathering family and friends to play games and build learning skills is great motivation for continuing this type of innovation,” said Lisa Graff, vice president, general manager of Desktop Client Platform Group at Intel Corporation. “We are thrilled to be working with Scholastic and believe this is just the beginning of what is to come. The portable all-in-one PC with its large, lay-flat, multi-user touch screen can be unplugged and moved from room to room and, when combined with the new Intel RealSense 3D camera, will continue to encourage shared experiences for people to interact, play and have fun together.”

Scholastic and Intel will also partner on ‘I SPY Challenger’ – the first of its kind, interactive multiplayer board game that promotes collaborative play for kids ages 6 and up with a multiplayer feature for up to four players. The game boasts more than 60 I SPY riddles with classic seek and find play with a twist; there are three different play modes, simultaneous multiplayer and speed rounds. Additionally, two fast-action puzzle games challenge players with more than 90 collective rounds of play. Players are rewarded with points and achievement badges for objects found in riddles and rounds completed within the games, and special tokens earned throughout the game that offer time, single player, and blocking advantages.

Both games will be available for Windows Desktop and Windows Metro – and several new games are in development for through 2015.

With more than 126 million books in print from Scholastic in 13 languages by beloved creator Norman Bridwell, Clifford is a literary classic embraced by parents, teachers and kids. Clifford the Big Red Dog airs weekdays on PBS KIDS. The global franchise celebrated its 50th anniversary in 2013.

I SPY, based on the best-selling Scholastic book series that boasts over 49 million books in print, is a best-selling interactive gaming franchise that has successfully been adapted for many platforms, including Nintendo DS, Wii, LeapFrog and iOS.  The Emmy® award-winning television series, also based on the books, is available for streaming on Netflix.

For information about Clifford, please visit www.scholastic.com/clifford, www.facebook.com/officialclifford or http://mediaroom.scholastic.com/clifford. For more information about I SPY, please visit www.scholastic.com/ispy, www.facebook.com/ispy or www.scholastic.com/ispy.