Contact:

Kristen Joerger
Scholastic Inc.
kjoerger@scholastic.com
(212) 389-3343

ARM & HAMMER™ Clean Scentsations™ to Serve as Launch Sponsor

New York, NY (August 25, 2014) – Scholastic Parent & Child magazine today announced the launch of KidQ, a free mobile app that facilitates conversation via fun Q&A’s about the things that kids (and parents!) are the most curious about. Why is the sky blue? Why do we say “ears” of corn? Families will find out the answers to questions such as these, learn surprising factoids and get even more ideas to spark fun family discussions. The app is available for iPhone and Android phones.

The app delivers a question every day that serves as a conversation starter, along with an answer and fun facts to keep the conversation alive. Parents can engage with additional questions within the app, share their children’s funny answers via Facebook and Twitter, and share their own question ideas.

Church & Dwight Co., Inc., maker of ARM & HAMMER™ laundry detergent signed on as the launch sponsor for the app. Their participation is part of a larger partnership with Scholastic Parent & Child magazine that includes unique integrated executions in print, digital, and mobile for their new line of Clean Scentsations™ laundry detergent. As sponsor for the month of August, there will be ARM & HAMMER™ advertising banners within the app, as well as 10 custom content questions that will focus on the science of scents. 

“KidQ is a unique opportunity for advertisers to become a part of real moments of connection between parents and their children,” said Jamie Engel, VP and Publisher. “This mobile platform, combined with print and digital options, allows Scholastic Parent & Child to offer a robust integrated promotion package guaranteed to reach a key demographic of parents with young children.”

“With Scholastic Parent & Child’s focus on family, they were a natural fit to help launch our ARM & HAMMER Clean Scentsations™ Detergent line,” said Kevin Kuchinski, Vice President of ARM & HAMMER™ Laundry Detergent. “We were able to bring our new, vibrant scents alive through a variety of creative platforms, including a scratch-and-sniff cover on the print magazine, integration in the KidQ app, and sponsorship of Scholastic.com’s Smart Family Travel content.”

The app will be promoted prominently though a digital banner campaign on popular parenting websites including Scholastic.com, an email marketing campaign, a social media campaign, and in editorial coverage each month in the pages of Scholastic Parent & Child magazine.

For more information about Scholastic Parent & Child, visit the media room.