Multi-Media Educational Website Helps Kids Create Custom Green Plans, Earn Green Points, and Take Action to be GREEN

New York, NY (January 22, 2008) — According to a recent Scholastic News online poll, kids ranked the environment as one of their top issues in the upcoming presidential elections. Now, Scholastic launches ACT GREEN! at www.scholastic.com/actgreen, a fun, educational website designed to motivate and empower kids to take action in school, at home and in their community to preserve the environment. This multi-media website provides kids, parents and teachers with customized green plans, expert tips, inspiring green short films provided by Live Earth, and a “Greenroom” to share ideas with other kids.

Developed in consultation with an environmental scientist from the University of California at Berkeley, ACT GREEN! at www.scholastic.com/actgreen provides kids, parents and teachers with free actionable information that will help them preserve the environment. When kids enter the site, they are first directed to the Green Quiz, to test how environmentally conscious they are. Upon completing the quiz, kids receive a customized Green Plan and are automatically entered into the Greenerator™, where they can activate their Green Plan and turn it into reality. As kids check off the green actions they have accomplished, they earn green points that power up the Greenerator. They can also earn green points throughout the site by selecting action items from the “100 Ways to Act Green!” list, reading articles, sending e-cards and more. Kids will enjoy tracking their own green points, as well as the overall power of the Greenerator, generated by all ACT GREEN! members.