transmedia imprint
Scholastic and Ruckus Media Announce New Children's Transmedia Imprint
New York, NY and Wilton, CT — September 7, 2011 — Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company today announced the creation of a new innovative children’s transmedia imprint with Ruckus Media Group, an independent digital publisher and creator of award-winning interactive stories and learning games. The new Scholastic Ruckus imprint will publish top children’s authors across all platforms, including print, e-books and enhanced e-books, with Ruckus Media publishing interactive story apps.