Scholastic Launches Clifford the Big Red Dog® Publishing Program in Support of BE BIG™ Campaign That Encourages Civic Engagement

New York – March 4, 2010 – Scholastic, the global children’s publishing, education and media company, today announced a new publishing program based on the Clifford the Big Red Dog® BE BIG™ campaign – which invites everyone, big and small, to raise awareness for how Clifford’s BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be A Good Friend, Help Others, Be Truthful, Be Kind and Believe In Yourself) ca

Scholastic Media Announces New Partners for Scholastic and Little Scholastic Brands

Company Inks Deals with Kids Station Toys Inc. and Tara Toy Corporation
for Infant, Toddler and Youth Products

Scholastic Media Teams Up With FAO Schwarz to Celebrate Valentine's Day with Clifford the Big Red Dog®

Celebration of BE BIG™ Civic Engagement Campaign Includes
FAO Schwarz Fifth Avenue Store Window Display and
In-Store Event Hosted by Sherri Shepherd of “The View”

Scholastic Media Finds Success for Children's Book Properties with Top-Ranking Apps on iPhone and iPod Touch

I SPY™ Spooky Mansion Among Top 25 Paid Kids Games
Clifford the Big Red Dog®, I SPY™ Riddle Race and The 39 Clues™ Among Top 100 Paid Kids Games

Scholastic Media Bolsters Year Two of Clifford the Big Red Dog BE BIG Campaign

In Celebration of The Martin Luther King Jr. Day Of Service,
Scholastic Introduces Expanded National Contest, New Online Promise, PBS KIDS® Programming Event
and BIG In-School Events To Support Ongoing Civic Engagement Campaign

American Family Insurance Sponsors Clifford the Big Red Dog® BE BIG™ Campaign

Wisconsin Based Insurance Company to Serve as Inaugural Sponsor
of Scholastic Campaign to Support Civic Engagement

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